Research Informs & Empowers

The Institute has amassed the largest body of research on gender prevalence in family entertainment, spanning more than 20 years. Our research findings are in high demand by companies and organizations interested in the empowerment of women and girls.

The Institute’s research serves as the basis for education and outreach programs that help families, studios, educators and content creators become critical consumers and producers.

In a survey following the 2016 Third Symposium on Gender in Media, more than 90% of attendees stated that the information they learned would influence how they perceive gender balance and stereotypes in their work, and 98% would share and utilize our research findings with their peers and in their companies.

Key Findings / Executive Summaries

Full Research Reports

IF SHE CAN SEE IT, SHE CAN BE IT