Research Informs & Empowers

The Institute has amassed the largest body of research on gender prevalence in family entertainment, spanning more than 28 years. Our research findings are in high demand by companies and organizations interested in the empowerment of women and girls.

The Institute’s research serves as the basis for education and outreach programs that help families, studios, educators and content creators become critical consumers and producers.

In a survey following the 2019 Symposium on Gender in Media, more than 90% of attendees stated that the information they learned would influence how they perceive gender balance and stereotypes in their work, and 98% would share and utilize our research findings with their peers and in their companies.

We have two primary research tools that we use for pre and post production evaluation of content: GD-IQ (the Geena Davis Inclusion Quotient) and Spellcheck for Bias.

GD-IQ
The Geena Davis Inclusion Quotient (GD-IQ), is a groundbreaking research tool comprised of a hybrid methodology that leverages machine learning to analyze audio and video media content. Funded by Google.org, the GD-IQ is a collaboration between the Institute and the University of Southern California’s Signal Analysis and Interpretation Laboratory (SAIL) and is the only software tool in existence with the ability to measure screen and speaking. The GD-IQ also incorporates Human Expert Coding to determine the representation of six identities (gender, race, LGBTQIA+, Disabilities, Age 50+ and Body Size plus skin tone. Learn more about GD-IQ.

Spellcheck for Bias
Spellcheck for Bias, a collaboration between the Institute and the University of Southern California’s Signal Analysis and Interpretation Laboratory (SAIL), analyzes film and television scripts, manuscripts, and advertising briefs to create a breakdown of characters and dialogue. Beyond our software-based script analysis process, Spellcheck for Bias also incorporates the Institute’s Human Expert Coding to determine the representation of six identities: Gender, Race, LGBTQIA+, Disabilities, Age 50+ and Body Size. In addition, Spellcheck for Bias provides an analysis of Tropes and Stereotypes and such attributes as racial injustice violence, discrimination and intelligence. Learn more about Spellcheck for Bias.

Key Findings / Executive Summaries

Full Research Reports

IF SHE CAN SEE IT, SHE CAN BE IT