Research Informs & Empowers

The Institute has amassed the largest body of research on gender prevalence in family entertainment, spanning more than 20 years. Our research findings are in high demand by companies and organizations interested in the empowerment of women and girls.

The Institute’s research serves as the basis for education and outreach programs that help families, studios, educators and content creators become critical consumers and producers.

In a survey following the 2017 Symposium on Gender in Media, more than 90% of attendees stated that the information they learned would influence how they perceive gender balance and stereotypes in their work, and 98% would share and utilize our research findings with their peers and in their companies.

Key Findings / Executive Summaries

Full Research Reports

You have the power to change the
face of children's programming.

With your help, if she can see it, she can be it.

Your donation will further our research efforts and
fund continuing curriculum development for young children.

How would you like to support the Institute?

Starts at $250 for Individuals
and $5,000 for Corporations

Do you have questions about donating to the institute?
Please contact Elizabeth Kilpatrick via email or call 714-475-3885.