Research

Our research examines intersectional onscreen representation of six identities: gender, race, LGBTQ+, disability, age, and body size.

Geena Davis Institute on Gender in Media Research

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The Institute puts a spotlight on content, creators and diversity efforts that are creating a new media landscape.

Geena Davis Institute on Gender in Media Education

WHAT'S HAPPENING AT THE INSTITUTE

May 13, 2021

Nielsen’s New Research Prompts Advertisers to Defund Hate

Nielsen recently revealed that nearly a dozen Fortune 500 companies and 66 brands unknowingly ran ad campaigns in Q1, 2021 adjacent to hateful digital content related to Asians, China, and the origins of coronavirus. This new study outlines actions advertisers can take to change the paradigm.
May 03, 2021

Behind the Scenes: The State of Inclusion and Equity in TV Writing

In partnership with TTIE, this year’s report attempts to further understand the barriers that underrepresented writers continue to face, address how the pandemic has affected TV writers’ careers, and dive deeper into the process of creating more authentic and inclusive content.
April 26, 2021

Virtual See Jane Salon – Behind the Scenes: The State of Equity and Inclusion in TV Writing

On Tuesday, May 4, go behind the scenes with the Institute and TTIE. We'll talk to Steven Canals (POSE) and other industry leaders about underrepresented writers and the creation of more authentic, inclusive content. Reserve your spot online today!
April 20, 2021

Gender Bias and Inclusion in Advertising in India

The Institute, in partnership with UNICEF, released a research report on gender portrayals in advertisements on TV and YouTube in India. This benchmark study enables the industry to measure progress and the IAA has committed to act on new recommendations for gender-sensitive advertising.
April 06, 2021

Virtual See Jane Salon – Gender Representation in Advertising in India

On Wednesday, April 21, join the Institute in partnership with UNICEF as we unveil our new research report on gender representation in advertisements on TV and YouTube, through analysis of the 1,000 most viewed ads in 2019 in India.
April 01, 2021

Wolfwalkers Celebrates The Power of Friendship, Empathy, and Discovery

Powerful and empowering, the folk animated feature film Wolfwalkers is nominated for Best Animated Feature for the upcoming Oscars and EE British Academy Film Award (BAFTA). Find out why a gender swap, resulting in two female lead characters, enabled core themes to resonate throughout the film.

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