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Our research examines intersectional onscreen representation of six identities: gender, race, LGBTQ+, disability, age, and body size.

Geena Davis Institute on Gender in Media Research

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Geena Davis Institute on Gender in Media Education

WHAT'S HAPPENING AT THE INSTITUTE

April 20, 2021

Gender Bias and Inclusion in Advertising in India

The Institute, in partnership with UNICEF, released a research report on gender portrayals in advertisements on TV and YouTube in India. This benchmark study enables the industry to measure progress and the IAA has committed to act on new recommendations for gender-sensitive advertising.
April 06, 2021

Virtual See Jane Salon – Gender Representation in Advertising in India

On Wednesday, April 21, join the Institute in partnership with UNICEF as we unveil our new research report on gender representation in advertisements on TV and YouTube, through analysis of the 1,000 most viewed ads in 2019 in India. Reserve your spot online today!
April 01, 2021

Wolfwalkers Celebrates The Power of Friendship, Empathy, and Discovery

Powerful and empowering, the folk animated feature film Wolfwalkers is nominated for Best Animated Feature for the upcoming Oscars and EE British Academy Film Award (BAFTA). Find out why a gender swap, resulting in two female lead characters, enabled core themes to resonate throughout the film.
March 11, 2021

Sharing Insights About Representation in Advertising

Facebook partnered with the Geena Davis Institute on Gender in Media to examine more than 1,000 Facebook video ads to assess how people are depicted in online campaigns.
March 11, 2021

Download Facebook’s Guide for Businesses

Facebook presents a new guide for businesses that celebrates women’s history, culture and community with insights and inspiration for Women’s History Month and beyond.
March 09, 2021

Are Ads Inclusive Yet?

In partnership with Google, the Geena Davis Institute on Gender in Media analyzed character depictions in the most-watched ads on YouTube between 2015 and 2019. The findings suggest that despite some improvement, nuanced portrayals of identity are still hard to find.

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