News Archive

Here's the latest on the Institute and Geena Davis.

June 23, 2019

Screenwriters can play key role in gender parity, actors say

Academy Award-winning actor Geena Davis says achieving gender parity on screen is simple, and it could happen overnight. “Just go through (the script) and cross out a bunch of male first names and put female first names. That’s all you have to do,” Davis told the audience during a panel Saturday at AT&T’s SHAPE media conference in the Los Angeles suburb of Burbank. Davis joined fellow actor Mayim Bialik on stage at the conference to discuss how gender parity in media can create social change. The conversation revolved around the need for diversity on screen to break stereotypes and encourage young people to pursue careers they might otherwise have felt were off limits to them. Read More…

June 14, 2019

Gender Stereotypes Banned in British Advertising

Men unable to change diapers; women cleaning while men kick their feet up on the couch; women having trouble with parking: Scenes like these, which play on gender stereotypes, are now banned in British advertisements. Britain’s advertising regulator announced the changes in December, but companies were given a six-month adjustment period before they took effect. The Geena Davis Institute on Gender in Media worked with Google to analyze more than 2,000 English-language commercials: It found that between 2006 and 2016, the number of female characters in video advertisements remained essentially unchanged. The amount of screen time men had was fourfold that of women, and men spoke about seven times as often as women did. While ads featuring only men accounted for about a quarter of all ads, those that featured solely women made up 5 percent of the total. Read More…

June 07, 2019

Women at Work: Myth vs. Reality

Carolyn Tastad, Group President, North America P&G in conversation with Madeline Di Nonno, CEO, Geena Davis Institute on Gender in Media. Procter & Gamble and Seneca Women identifies the new myths that are holding women back at work and provides insights and solutions that company leaders can use to create a gender-equal workplace. Read More…

June 04, 2019

‘The Arc of History Is Bending Back.’ New Study Shows How Girls Around the World View Female Leaders

A new report reveals that 9 out of 10 girls around the world believe that female leaders suffer widespread discrimination and sexual harassment. Produced by child rights organization Plan International in partnership with the Geena Davis Institute on Gender in Media, the report found that while a majority of girls and women worldwide want to take leadership positions in the workplace, politics and wider society, an overwhelming majority of those surveyed believe that women leaders face unfair treatment. According to the research, 93% of respondents believe female leaders experience unwanted physical contact, and 94% believe women aren’t treated as well as men in leadership positions. Read More…

June 03, 2019

Patrick Bumbled! Actress Geena Davis Improves a Recent MUTTS Comic Strip

Early last month, cat-and-dog duo Mooch and Earl celebrated the arrival of spring while chatting with some of nature’s most skilled pollinators — bees! One of the strips within this week-long series caught the attention of actress Geena Davis, known for her roles in films such as Thelma & Louise and Beetlejuice, as well as for her advocacy for women in media. Ms. Davis, who in 2004 launched the Geena Davis Institute on Gender in Media, sent us a kind and insightful note to point out an error in the MUTTS strip that ran on Thursday, May 2. Read More…

May 01, 2019

Geena Davis’ Dream Is to Be in a Marvel Flick

Geena was interviewed by Busy Phillips and expressed her love of the Marvel franchise, saying, “I like being a badass, so I want to do it.” She also explained her Institute’s innovative software, “Google gave us this huge grant to develop software to do the research for us,” she said of gender representation on-screen. “It uses voice and face recognition to figure out stuff that you couldn’t do with the human eye. So we not only know how many female characters there are but how long they’re on-screen and what is their speaking time, which is also abysmal.” Watch Video…

April 29, 2019

Inclusivity Analysis

The Inclusivity Analysis feature was designed with input from The Geena Davis Institute as a way to provide writers and executives with a tool that allows them to gain insight into how inclusive their script is, by measuring customizable character traits including gender, race, religion, orientation, ability and more. Watch Video…

April 26, 2019

Screenplay Software Adds Tool to Assess a Script’s Inclusiveness

One of the most widely used screenplay programs in Hollywood has a new tool to help with gender equality and inclusion. Geena Davis said the update “will make it easier for readers, writers and creative execs to more easily use a gender and intersectionality lens when evaluating scripts prior to greenlight, casting and production.” Read More…

April 19, 2019

Why we still need to talk about Alice Guy-Blaché, the first woman filmmaker

Before Greta Gerwig, Ava DuVernay, Patty Jenkins, Kathryn Bigelow, Nancy Meyers, and Nora Efron—heck, before most of those talented filmmakers’ mothers were even born—there was Alice Guy-Blaché. A director, producer, and screenwriter, the pioneering French native was one of the first people in the known world to look at flickering images on a screen and figure out that they could and should be used to tell stories. “She was helping from the very beginning to invent what became modern cinema,” notes actress Geena Davis, a featured player in the documentary. Guy-Blaché soon became head of production at Gaumont’s film studio. Read More…

April 16, 2019

New Zealand Screen Summit to Tackle Diversity, Women’s Rights

Hosted by the New Zealand Film Commission and Women in Film and Television International, with support from The Walt Disney Studios, The Power of Inclusion Summit will look at the changes enveloping the industry through discussion of issues, including how distribution models are being disrupted, how the boundaries of storytelling are being pushed and how the technology landscape is widening — all with a focus on representation, gender and diversity. Other participants will include The Black List founder Franklin Leonard, social change in media expert Stacy L. Smith and The Breaker Upperers star Ana Scotney (Ngati Tawhaki). Geena Davis and the Geena Davis Institute on Gender in Media will also support the event. Read More…

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