Geena Davis Institute on Gender in Media

News Archive

Here's the latest on the Institute and Geena Davis.

July 01, 2017 On ‘A League of Their Own’s’ 25th anniversary, Geena Davis still isn’t afraid to say ‘feminist’

It’s been 25 years since Geena Davis starred in “A League of Their Own,” a film that broke ground not only for its strong, mostly female cast but because it was a major film directed by a woman, Penny Marshall. Released July 1, 1992, the film was based on the true story of an all-women baseball league started during World War II and went on to become a beloved, and still all too rare, female-centered sports film. Coming out just a year after she and Susan Sarandon made movie history by driving their 1966 Ford Thunderbird into the Grand Canyon, “League” helped seal Davis’ place in Hollywood as a feminist voice. Read More…

June 28, 2017 CharityBuzz: Lunch for 4 with Geena Davis in Los Angeles

Bid now for you and 3 friends to enjoy lunch in Los Angeles with Geena Davis. Geena Davis is an American actress, film producer, writer, activist, and former archer. She is known for her roles in The Fly (1986), Beetlejuice (1988), Thelma & Louise (1991), A League of Their Own (1992), The Long Kiss Goodnight (1996), Stuart Little (1999), and The Accidental Tourist, for which she won the 1988 Academy Award for Best Supporting Actress. In 2005, Davis won the Golden Globe Award for Best Actress – Television Series Drama for her role in Commander in Chief. Read More…

June 23, 2017 A New Study Shows Advertisements Are So Sexist, Men Get 7 Times as Many Speaking Roles as Women

It’s well known that women are underrepresented throughout society—hello, Hollywood’s lack of female-driven films and that persistent gender wage gap—and a new study courtesy of the Geena Davis Institute on Gender in Media shows just how marginalized women are in yet another arena: advertising. The nonprofit research organization, founded by the Oscar-winning actress in 2004, partnered with marketing firm J. Walter Thompson to examine how women are presented in advertisements for a report titled “Unpacking Gender Bias in Advertising.” They presented their findings on Wednesday at the Cannes Lions International Festival of Creativity—a global communications festival, not to be confused with the annual film fest—and what they revealed was discouraging. Men, on average, got four times as much screen time as women and seven times as many speaking roles. Read More…

June 22, 2017 Study: Men Appear In Ads Four Times More Than Women, As Gender Stereotypes Abound

A new study, just revealed at Cannes, has found that men appear in ads four times more than women and have seven times as many speaking parts. The study called Gender Bias In Advertising was undertaken by New York agency J. Walter Thompson and the Geena Davis Institute on Gender in Media and also found that there are twice as many male characters as female characters in advertising. Read More…

June 22, 2017 New Study Uncovers The Shocking Sexism Of TV And Film Adverts

TV, cinema and online adverts show a major bias against women, according to a new study from the Geena Davis Institute on Gender in Media and ad agency JWT New York.
Not only do women appear in adverts four times less than men, they’re also more likely to be spoken over by their male counterparts and to appear partially or completely naked: men speak seven times more than women, while women are twice as likely to be naked. Read More…

June 22, 2017 Men Appear in Ads 4 Times More Than Women, According to Research Revealed at Cannes

Advertising, just like television and film, doesn’t represent as many women as men on screen. Men appear in ads four times more than women and have seven times more speaking roles, according to new research from J. Walter Thompson and the Geena Davis Institute on Gender in Media that was revealed during a panel at Cannes. The agency and institute also found that there are twice as many male characters as female characters in advertising. To conduct the research they looked at 10 years (2006 to 2016) of audio and video content from Cannes’ film and film craft shortlists and winners, according to a rep for the agency. Read More…

June 21, 2017 Male Bias Unchanged in 10 Years

The Geena Davis Institute on Gender in Media and J. Walter Thompson yesterday presented landmark findings about the way women are represented in advertising. Analysing more than 2000 films from 10 years’ worth of Cannes Lions Film and Film Craft winners and shortlists, their research revealed that female presence and portrayal in ads has not changed over a decade. Despite intensive campaigning on the subject, men get about four times as much screen time as women and speak about seven times more than women. Read More…

June 21, 2017 The representation of women in advertising hasn’t improved in a decade

A new report released at the Cannes Lions festival highlights how men get four times as much screen time as women and are more likely to be shown as leaders. Men get four times as much screen time as women and are spoken about seven times more than women in advertising, according to a new report by The Geena Davis Institute on Gender and Media and J.Walter Thompson (JWT). The research which has been released today (21 June) examines 2,000 films from the Cannes Lions archive and 10 years of Cannes Lions Film and Film Craft winners and shortlists. It uses automation to analyse gender representation in advertising, with the aim of raising awareness of explicit and implicit gender bias in advertising. Read More…

June 21, 2017 Women in advertising are ‘humourless, mute and in the kitchen’

The advertising industry is guilty of “forgetting about women” according to a major research project into women’s representation in advertising unveiled at Cannes Lions today. J Walter Thompson New York and The Geena Davis Institue on Gender in Media worked with the University of Southern California’s Viterbi School of Engineering to analyse more than 2,000 films from the Cannes Lions archive. The research revealed that despite the high profile success stories of feminist advertising the industry as a whole is failing to reflect an inclusive or diverse representation of gender in advertising. Read More…

June 21, 2017 We thought advertising would’ve been so much better’ than TV and film: On-screen gender lag still stands

Despite the seeming perception that women are better represented on screen in advertising and media, the reality is that, according to a new study, that’s not the case. Research by the Geena Davis Institute on Gender and Media and J. Walter Thompson (JWT), which analyzed 10 years of Cannes Lions Film, Film Craft winners and shortlists, using automation to analyze gender representation in advertising, revealed that men get around four times as much screen time as women and further, men speak more than seven times more than women. Read More…

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