News Archive

Here's the latest on the Institute and Geena Davis.

May 01, 2019

Geena Davis’ Dream Is to Be in a Marvel Flick

Geena was interviewed by Busy Phillips and expressed her love of the Marvel franchise, saying, “I like being a badass, so I want to do it.” She also explained her Institute’s innovative software, “Google gave us this huge grant to develop software to do the research for us,” she said of gender representation on-screen. “It uses voice and face recognition to figure out stuff that you couldn’t do with the human eye. So we not only know how many female characters there are but how long they’re on-screen and what is their speaking time, which is also abysmal.” Watch Video…

April 29, 2019

Inclusivity Analysis

The Inclusivity Analysis feature was designed with input from The Geena Davis Institute as a way to provide writers and executives with a tool that allows them to gain insight into how inclusive their script is, by measuring customizable character traits including gender, race, religion, orientation, ability and more. Watch Video…

April 26, 2019

Screenplay Software Adds Tool to Assess a Script’s Inclusiveness

One of the most widely used screenplay programs in Hollywood has a new tool to help with gender equality and inclusion. Geena Davis said the update “will make it easier for readers, writers and creative execs to more easily use a gender and intersectionality lens when evaluating scripts prior to greenlight, casting and production.” Read More…

April 19, 2019

Why we still need to talk about Alice Guy-Blaché, the first woman filmmaker

Before Greta Gerwig, Ava DuVernay, Patty Jenkins, Kathryn Bigelow, Nancy Meyers, and Nora Efron—heck, before most of those talented filmmakers’ mothers were even born—there was Alice Guy-Blaché. A director, producer, and screenwriter, the pioneering French native was one of the first people in the known world to look at flickering images on a screen and figure out that they could and should be used to tell stories. “She was helping from the very beginning to invent what became modern cinema,” notes actress Geena Davis, a featured player in the documentary. Guy-Blaché soon became head of production at Gaumont’s film studio. Read More…

April 16, 2019

New Zealand Screen Summit to Tackle Diversity, Women’s Rights

Hosted by the New Zealand Film Commission and Women in Film and Television International, with support from The Walt Disney Studios, The Power of Inclusion Summit will look at the changes enveloping the industry through discussion of issues, including how distribution models are being disrupted, how the boundaries of storytelling are being pushed and how the technology landscape is widening — all with a focus on representation, gender and diversity. Other participants will include The Black List founder Franklin Leonard, social change in media expert Stacy L. Smith and The Breaker Upperers star Ana Scotney (Ngati Tawhaki). Geena Davis and the Geena Davis Institute on Gender in Media will also support the event. Read More…

April 11, 2019

Can a computer write a script? Machine learning goes Hollywood

It may sound like science fiction, but the idea of using computers to help write scripts and other tasks is gaining serious traction in Hollywood. Machine learning — where computers use algorithms to sift through large amounts of data and often make recommendations — is infiltrating all corners of the industry. Computer analytics can also examine diversity issues in Hollywood. USC’s Viterbi School of Engineering Signal Analysis and Interpretation Laboratory, or SAIL, and the Geena Davis Institute on Gender in Media used face tracking and audio analysis powered by machine learning to educate studios about how often women are seen or speak in movies, which is very little. Read more…

March 16, 2019

AAFCA To Celebrate Women In Cinema With Events Honoring Stephanie Allain, Madeline Di Nonno

With March being Women’s History Month, the African American Film Critics Association (AAFCA) will celebrate women in cinema with events in Los Angeles and Atlanta on March 23, honoring veteran producer Stephanie Allain and Madeline Di Nonno, an exec with the Geena Davis Institute on Gender in Media. “Both Madeline and Stephanie epitomize the resiliency and excellence women have long demonstrated within the industry,” AAFCA President Gil Robertson said in a statement. “AAFCA is honored to be able to share their genius on the same day in two different cities and show young people in particular, women especially, that their future in Hollywood is especially bright.” Read More…

March 08, 2019

What Would a World Without Sexism Look Like? 26 Women Sound Off

Glamour asked 25 women to imagine what would happen if the sexism that’s held us back for centuries just…disappeared. What if it evaporated? What would our lives be like then? From Melinda Gates to Taraji P. Henson to Kate Upton to three 2020 presidential candidates, here’s what they came up with. “If sexism didn’t exist, my daughter would never have had to learn that women are considered second-class citizens in the world. As it was, she first learned about sexism at four years old while watching Mulan with me—when a male character yells at Mulan, ‘Girls can’t be in the army!’ She was so stunned and wounded she could barely choke out a question: ‘Why can’t girls be in the army?!’ So yes, when I told her that was in the past, that girls can be anything now? More that anything else, I wish that that had been true.” Read More…

February 19, 2019

U.S. Box Office Returns Up 55% for Female-Led Family Films Over 10-Year Period but Parity Still Far Away, Geena Davis Reports

In the wake of #MeToo, #TimesUp and heightened awareness of the dramatic gender inequity on screen, family films are far from achieving parity. According to The Geena Benchmark Report, the U.S’s top grossing family films still feature more male leads, despite global box office earnings being higher for female-led films. Read More…

February 08, 2019

Family films have twice as many male as female characters, says new study

In family films, female lead characters do the best at the box office — but male protagonists still outnumber them 2 to 1. That’s one of the key findings in a new study from the Geena Davis Institute on Gender and Media, which looks at diversity in the top 100 highest-grossing family films (both animated and nonanimated) released between 2007 and 2017. Yahoo Entertainment got an exclusive first look at the report, which shows a strong disparity between the characters on the big screen and the young people sitting in the audience. Read More…

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