If they can see it, they can be it.®

Four friends enthusiastically watch a sports game on TV, seated on a couch with snacks like popcorn and chips on the table. They react with excitement, possibly witnessing a pivotal moment in a women's basketball game, as women's sports continue to gain significant attention and support from fans and sponsors alike.

Spotlight

Over the past few years as women’s basketball blossomed from an afterthought to a national phenomenon, the access to games on television and corresponding ratings, once minuscule, now rack up massive viewership numbers.

As a WNBA fan and market researcher, Charlene Polite Corley, Nielsen’s Vice President for Diverse Insights and Partnerships, had a front-row seat to the shift in data and culture. Polite Corley is delighted to see big brands, major sponsors and influential media outlets jumping aboard the women’s sports express and hails the economic opportunities accompanying this long-awaited breakthrough.