CreativeX and Geena Davis Institute on Gender in Media Empower Brands to Measure and Manage Their Commitment to Diversity Through Advertising

CreativeX, a software company that powers creative decision-making globally for top consumer brands, announced today it has partnered with the Geena Davis Institute on Gender in Media, the only research-based organization working collaboratively within the global entertainment and media industries to create gender balance, foster inclusion and reduce negative stereotyping in family entertainment and media. The partnership provides brands with a global view of how people are shown in different environments across all their advertising and consultancy from the leading experts in representation in media.

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