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Gender in Media News Releases

CBS Saturday Morning Debuts “Mission Unstoppable,” a New Weekly Series Executive Produced by Academy Award Winning Actor Geena Davis and Actor Miranda Cosgrove Who also Serves as Host

PREMIERING SEPTEMBER 28, 2019 “CBS Dream Team, It’s Epic!” New Half-Hour Series, by Production Partners Litton Entertainment & Lyda Hill Philanthropies, Features Leading Women in STEM Helmed by All-Female Leadership Team NEW YORK, SEPT. 4, 2019 — CBS announced today that new series Mission Unstoppable is joining the Saturday morning block “The CBS Dream Team, […]

Posted on: September 04, 2019

Screenvision Media Reaches for the Stars at 2019 Upfront

Discusses the emotional power of cinema with special guest Vince Vaughn Capitalizes on smart audience reach with new tools and initiatives Announces commitment to gender equality through Geena Davis’s Institute and #SeeHer partnerships New York, N.Y., May 14, 2019—Screenvision Media, a national leader in cinema advertising, demonstrated the continued power, emotional impact and multifaceted reach […]

Posted on: May 14, 2019

U.S. Box Office Returns Up 55% for Female-Led Family Films Over 10-Year Period but Parity Still Far Away, Geena Davis Reports

New study shows family films with female leads outearning male leads, yet male main characters still outnumber female characters two to one. LOS ANGELES, CA — In the wake of #MeToo, #TimesUp and heightened awareness of the dramatic gender inequity on screen, family films are far from achieving parity. According to The Geena Benchmark Report, […]

Posted on: February 19, 2019

Portrayals of Female STEM Characters in TV and Film Haven’t Improved in 10 Years

The Lyda Hill Foundation and Geena Davis’s Institute on Gender in Media launch groundbreaking research study on representations of Female STEM Characters in Media. NEW YORK (SEPT. 25, 2018) – The Lyda Hill Foundation, in partnership with Geena Davis’s Institute on Gender in Media at Mount Saint Mary’s University, released an extensive research report on […]

Posted on: September 24, 2018

Male Brand Mascots Outnumber Female Mascots Two-To-One from First Systematic Study of Mascot Gender and Race Representations Conducted by the Geena Davis Institute on Gender In Media for The Jel Sert Company

The Jel Sert Company Announces 50/50 Gender Parity Across the Brand’s Otter Pops Characters WEST CHICAGO, IL. (May 9, 2018) – Today, The Jel Sert Company and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University unveiled the full findings from the first systematic study of gender and race representations for […]

Posted on: May 09, 2018

Gender Representation in Ads Has Not Changed in 12 Years

Following on research which examined gender representation in ads from 2006 to 2016, Walter Thompson and the Geena Davis Institute look at 2017… Only to find no difference. EMBARGOED – New York, NY, September 25, 2017, 2:15PM – An extension of the Unpacking Gender Bias in Advertising research from the Geena Davis Institute on Gender in […]

Posted on: September 30, 2017

The Geena Davis Institute on Gender in Media and J. Walter Thompson present revealing findings about women’s representation in advertising at Cannes Lions

Cannes, France,  June 21, 2017 – New joint research from The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and J. Walter Thompson New York, in collaboration with University of Southern California’s Viterbi School of Engineering, analyzed more than 2,000 films from the Cannes Lions archive (English language only). It reveals […]

Posted on: June 21, 2017

New Study shows women will turn off a film or TV show if too stereotyped or lacking female characters.

They want more female lead characters to be politicians, corporate leaders and scientists and not “attractive ditsy blondes.” Los Angeles, February 25, 2017: As the Oscars approach, research carried out by J. Walter Thompson and the Geena Davis Institute on Gender in Media shows that 85% of women said “sometimes I feel media and culture […]

Posted on: February 25, 2017

Ford Motor Company to Unite with the Geena Davis Institute on Gender in Media for Youtube Content Campaign

Ford Motor Company will be working with the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University to create a YouTube campaign aimed at raising awareness about the need to improve gender equality both in front of, and behind, the camera. The campaign will include Academy Award®-winning actor Geena Davis and leading YouTube content creators Taryn Southern, Yulin Kuang and Clara Chung. Driven by these strong female entrepreneurs, the campaign will reinforce the Institute’s mission and the feeling Ford SUV’s provide, to “Be Unstoppable.” Using the message #ShesGotDrive, the women will utilize their YouTube channels to share their stories of success, empowerment and ambition.

Posted on: January 31, 2017

Academy Award® Winning Actor Geena Davis Announces 3rd Annual Bentonville Film Festival for May 2017

The Bentonville Film Festival (BFF) today announced the dates for the third annual festival, returning to Bentonville, Arkansas May 2-7, 2017. Co-founded by Academy Award® winner Geena Davis & ARC Entertainment CEO Trevor Drinkwater, the Bentonville Film Festival champions women and diverse voices in all forms of media.

Posted on: September 29, 2016
IF SHE CAN SEE IT, SHE CAN BE IT