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Gender in Media News Releases

Geena Davis Institute’s Historic Finding Leading Characters in Children’s TV Reach Gender Parity

LOS ANGELES, CA – With the Fall television season underway, the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University is thrilled to report a historic achievement, female leads/co-leads has reached gender parity in top children’s television programming.  The See Jane 2019 report, examined the 25 top Nielsen-rated children’s television programs watched by kids ages 2-13. The report also analyzed representation in the 100 most popular children’s films rated G, PG, and PG-13.

Posted on: October 03, 2019

Starz Acquires Six Titles Including Geena Davis’ This Changes Everything Documentary and Series “In The Long Run” Created by and Featuring Idris Elba

Santa Monica, Calif. – October 3, 2019 – Starz, a Lionsgate company (NYSE: LGF.A, LGF.B), today announced the recent acquisition of six titles including the documentary This Changes Everything from executive producer, Academy Award®-winning actor and gender equality advocate Geena Davis, slated to air on STARZ and available for download or streaming via the STARZ app in December.

Posted on: October 03, 2019

CBS Saturday Morning Debuts “Mission Unstoppable,” a New Weekly Series Executive Produced by Academy Award Winning Actor Geena Davis and Actor Miranda Cosgrove Who also Serves as Host

PREMIERING SEPTEMBER 28, 2019 “CBS Dream Team, It’s Epic!” New Half-Hour Series, by Production Partners Litton Entertainment & Lyda Hill Philanthropies, Features Leading Women in STEM Helmed by All-Female Leadership Team NEW YORK, SEPT. 4, 2019 — CBS announced today that new series Mission Unstoppable is joining the Saturday morning block “The CBS Dream Team, […]

Posted on: September 04, 2019

Screenvision Media Reaches for the Stars at 2019 Upfront

Discusses the emotional power of cinema with special guest Vince Vaughn Capitalizes on smart audience reach with new tools and initiatives Announces commitment to gender equality through Geena Davis’s Institute and #SeeHer partnerships New York, N.Y., May 14, 2019—Screenvision Media, a national leader in cinema advertising, demonstrated the continued power, emotional impact and multifaceted reach […]

Posted on: May 14, 2019

U.S. Box Office Returns Up 55% for Female-Led Family Films Over 10-Year Period but Parity Still Far Away, Geena Davis Reports

New study shows family films with female leads outearning male leads, yet male main characters still outnumber female characters two to one. LOS ANGELES, CA — In the wake of #MeToo, #TimesUp and heightened awareness of the dramatic gender inequity on screen, family films are far from achieving parity. According to The Geena Benchmark Report, […]

Posted on: February 19, 2019

Portrayals of Female STEM Characters in TV and Film Haven’t Improved in 10 Years

The Lyda Hill Foundation and Geena Davis’s Institute on Gender in Media launch groundbreaking research study on representations of Female STEM Characters in Media. NEW YORK (SEPT. 25, 2018) – The Lyda Hill Foundation, in partnership with Geena Davis’s Institute on Gender in Media at Mount Saint Mary’s University, released an extensive research report on […]

Posted on: September 24, 2018

Male Brand Mascots Outnumber Female Mascots Two-To-One from First Systematic Study of Mascot Gender and Race Representations Conducted by the Geena Davis Institute on Gender In Media for The Jel Sert Company

The Jel Sert Company Announces 50/50 Gender Parity Across the Brand’s Otter Pops Characters WEST CHICAGO, IL. (May 9, 2018) – Today, The Jel Sert Company and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University unveiled the full findings from the first systematic study of gender and race representations for […]

Posted on: May 09, 2018

Gender Representation in Ads Has Not Changed in 12 Years

Following on research which examined gender representation in ads from 2006 to 2016, Walter Thompson and the Geena Davis Institute look at 2017… Only to find no difference. EMBARGOED – New York, NY, September 25, 2017, 2:15PM – An extension of the Unpacking Gender Bias in Advertising research from the Geena Davis Institute on Gender in […]

Posted on: September 30, 2017

The Geena Davis Institute on Gender in Media and J. Walter Thompson present revealing findings about women’s representation in advertising at Cannes Lions

Cannes, France,  June 21, 2017 – New joint research from The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and J. Walter Thompson New York, in collaboration with University of Southern California’s Viterbi School of Engineering, analyzed more than 2,000 films from the Cannes Lions archive (English language only). It reveals […]

Posted on: June 21, 2017

New Study shows women will turn off a film or TV show if too stereotyped or lacking female characters.

They want more female lead characters to be politicians, corporate leaders and scientists and not “attractive ditsy blondes.” Los Angeles, February 25, 2017: As the Oscars approach, research carried out by J. Walter Thompson and the Geena Davis Institute on Gender in Media shows that 85% of women said “sometimes I feel media and culture […]

Posted on: February 25, 2017

Ford Motor Company to Unite with the Geena Davis Institute on Gender in Media for Youtube Content Campaign

Ford Motor Company will be working with the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University to create a YouTube campaign aimed at raising awareness about the need to improve gender equality both in front of, and behind, the camera. The campaign will include Academy Award®-winning actor Geena Davis and leading YouTube content creators Taryn Southern, Yulin Kuang and Clara Chung. Driven by these strong female entrepreneurs, the campaign will reinforce the Institute’s mission and the feeling Ford SUV’s provide, to “Be Unstoppable.” Using the message #ShesGotDrive, the women will utilize their YouTube channels to share their stories of success, empowerment and ambition.

Posted on: January 31, 2017

Academy Award® Winning Actor Geena Davis Announces 3rd Annual Bentonville Film Festival for May 2017

The Bentonville Film Festival (BFF) today announced the dates for the third annual festival, returning to Bentonville, Arkansas May 2-7, 2017. Co-founded by Academy Award® winner Geena Davis & ARC Entertainment CEO Trevor Drinkwater, the Bentonville Film Festival champions women and diverse voices in all forms of media.

Posted on: September 29, 2016

Geena Davis Unveils The Geena Davis Inclusion Quotient (GD-IQ), a Revolutionary Software Capable of Measuring Screen and Speaking Time Through the Use of Automation

Today, the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University announced the debut of the Geena Davis Inclusion Quotient (GD-IQ). Funded by Google.org and incorporating Google’s machine learning technology and University of Southern California’s audio-visual processing technologies, the GD-IQ is the only tool in existence with the ability to measure screen and speaking time through the use of automation. It was co-developed by the Institute and led by Dr. Shrikanth (Shri) Narayanan and his team of researchers at the University of Southern California’s Signal Analysis and Interpretation Laboratory (SAIL), with additional analysis from Dr. Caroline Heldman. The revolutionary data tool took a devoted team of research engineers and social scientists two years to develop.

Posted on: September 14, 2016

New Study from Geena Davis Institute finds Archery Catches Fire Thanks to Inspiring Hollywood Images

Today, Geena Davis and her Institute on Gender in Media announced research findings from a new study, which surveyed members of USA Archery to examine the role entertainment media plays in archery, now the fastest growing sport in the United States. The study’s key finding is that fictional archers in films and television programs have inspired young people to take up archery, especially girls.

Posted on: August 04, 2016

Geena Davis Set to Executive Produce New Documentary Exploring Unconcious Gender Bias and Misrepresentation of Women in Hollywood

Academy Award®-winning actor and advocate Geena Davis and CreativeChaos vmg announced a partnership to produce a new untitled feature documentary on gender disparity in Hollywood.  Set to direct the film is Tom Donahue, director of the Emmy-nominated HBO feature documentary ‘Casting By,’ which followed the evolution of casting in the film and television industries and raised awareness for the contributions of the casting director.  

Posted on: June 08, 2016

Female characters in film and TV motivate women to be more ambitious, more successful, and have even given them the courage to break out of abusive relationships

As the Oscars and Hollywood continues to draw criticism for the lack of equal representation of gender and diversity, ground-breaking global research by the Geena Davis Institute on Gender in Media and J. Walter Thompson Company shows that female role models in film and TV are hugely influential in driving women to improve their lives. The research by the Institute and JWT finds that 90% of women globally feel that female role models in film or TV are important, 61% said female role models in film and TV have been influential in their lives and 58% said that women have been inspired to be more ambitious or assertive.

Posted on: March 15, 2016

Academy Award® Winning Actor Geena Davis and Arc Entertainment Launch Bentonville Film Festival with Founding Sponsor Walmart and Presenting Sponsor Coca-Cola

Academy Award® winning actor Geena Davis and ARC Entertainment today announced the launch of the Bentonville Film Festival (BFF), a one-of-a-kind inaugural event designed to champion women and diversity in film. The Festival, which will take place from May 5 – 9 in Bentonville, Arkansas, will be the first and only film competition in the world to offer guaranteed theatrical, television, digital and retail home entertainment distribution for its winners.

Posted on: January 06, 2015

Global film industry perpetuates discrimination against women

The first-ever global study on female characters in popular films, launched today, reveals deep-seated discrimination and pervasive stereotyping of women and girls by the international film industry. The study was commissioned by the Geena Davis Institute on Gender in Media, with support from UN Women and The Rockefeller Foundation and conducted by Stacy L. Smith (PhD) and her research team at the Annenberg School for Communication and Journalism at the University of Southern California. The investigation analyses popular films across the most profitable countries and territories internationally.

Posted on: September 22, 2014

New Study: Changing the Status Quo

Entertainment Industry Unites with Geena Davis Institute on Gender in Media to Improve Female Portrayals in Family Films. New Study Identifies Scope of Gender Inequity; Spotlights Barriers & Misconceptions; Unites An Industry. Get ready. Family films as we know them are about to change for the good. Entertainment media are a powerful cultural force, shaping public opinion and making a strong social impact. Yet, until now, no one has ever asked the male and female content creators to tell the cold, hard truth –– about why it is that women and girls are so grossly misrepresented in family films. Nor has anyone ever motivated and informed these influencers how to overcome barriers and misconceptions in order to find solutions; until now.

Posted on: April 21, 2011

New Study: Gender Disparity On Screen and Behind the Camera in Family Films

When Oscar-winning actor Geena Davis began watching children’s movies with her young daughter, she noticed it was nearly impossible to find a family film with more than one or two female characters, and without negative images and stereotypes of girls and women. Instead of sitting back, Davis formed the Geena Davis Institute on Gender in Media to study and quantify gender inequity in children’s entertainment and to use the data to affect change from within the industry. GDIGM’s latest study, “Gender Disparity On Screen and Behind the Camera in Family Films,” by Stacy L. Smith, PhD and Marc Choueiti, was conducted at USC Annenberg School for Communication & Journalism.

Posted on: October 05, 2010
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