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Gender in Media News Releases

The Double-Edged Sword of Online Gaming: An Analysis of Masculinity in Video Games and the Gaming Community

LOS ANGELES, CA – 22 July 2021: The Geena Davis Institute on Gender in Media and Promundo-US released a groundbreaking study entitled, The Double-Edged Sword of Online Gaming: An Analysis of Masculinity in Video Games and the Gaming Community. In partnership with the Oak Foundation, this study incorporates a first-ever content analysis on a streaming […]

Posted on: July 21, 2021

New Research on Portrayals of Black Women in Hollywood Signals Progress, But Colorism Persists

LOS ANGELES, CA – 1 MARCH 2021: The Geena Davis Institute on Gender in Media released the results of Representations of Black Women in Hollywood, a groundbreaking examination of the portrayals of Black girls and women in film and television. Find the report here. While much of the previous research on race and gender in […]

Posted on: March 01, 2021

British Consulate-General, Geena Davis Institute on Gender in Media Release STEM Representation Report

The British Consulate-General New York and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University published Closing the STEM Gender Gap: A Study of Gender & STEM Representations in UK Family Television. This first-ever study of the portrayal of women in STEM found that in the UK, men outnumber women three-to-one in science, technology, engineering, and mathematics (STEM) professions.

Posted on: February 08, 2021

Emmy-Nominated Series “Mission Unstoppable,” with Executive Producers Geena Davis & Miranda Cosgrove, Returns for Season Two on CBS Beginning January 2021

Litton Entertainment in partnership with Lyda Hill Philanthropies®’ IF/THEN® Initiative, announced today they have kicked off production on season two of the award-winning CBS series, Mission Unstoppable.  Miranda Cosgrove will continue her role as host and executive producer along with Academy-Award winning actor and advocate Geena Davis who serves as executive producer. The sophomore series, part of “The CBS Dream Team, It’s Epic” Saturday morning block of Educational/Informational programming, spotlights and celebrates diverse female STEM (Science, Technology, Engineering and Math) professionals as role models to educate and inspire the next generation of STEM pioneers.

Posted on: November 10, 2020

TENA partners with the Geena Davis Institute on Gender in Media to launch new ‘Ageless Test’ to tackle ageism in media

As part of their Ageless campaign, TENA discovered that 51% of women over 50 think it is essential that we change perceptions of ageing in media Released today, the Ageless Test study reveals only 1 in 4 films passed the ‘Ageless Test’, with stereotypes still paramount and older women taking on leading rolls in the […]

Posted on: October 27, 2020

Licensing International to Unveil Findings from Landmark Global Study of Diversity and Inclusion in the Licensing Industry

Licensing International – the leading trade association for the brand licensing industry – will unveil the findings of the first-ever global study of diversity in the licensing industry in a special webinar Monday, August 3 at 9 am PDT / Noon EDT. The study, which was conducted by the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, was commissioned by Licensing International’s Inclusion, Diversity, Equity and Accessibility (IDEA) Committee in February. Licensing International will use the research to benchmark the industry and evaluate progress in the years ahead. The study also serves as the starting point for development of a Diversity & Inclusion Toolkit, providing guidance and resources for companies as they tackle this important issue.

Posted on: July 14, 2020

New Study Shows Top-Rated TV Content Reinforces Male Stereotypes: Aggressive, Uncaring, and Hands-off Parenting

Los Angeles: A groundbreaking research study, “If He Can See It, Will He Be It? Representations of Masculinity in Boys’ Television,” finds that male characters on the most popular TV shows for boys (7-13 years old) are portrayed as aggressive, uncaring, and as hands-off parents. The report launched today by the Geena Davis Institute on […]

Posted on: June 22, 2020

Geena Davis Institute’s Historic Finding Leading Characters in Children’s TV Reach Gender Parity

LOS ANGELES, CA – With the Fall television season underway, the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University is thrilled to report a historic achievement, female leads/co-leads has reached gender parity in top children’s television programming.  The See Jane 2019 report, examined the 25 top Nielsen-rated children’s television programs watched by kids ages 2-13. The report also analyzed representation in the 100 most popular children’s films rated G, PG, and PG-13.

Posted on: October 03, 2019

Starz Acquires Six Titles Including Geena Davis’ This Changes Everything Documentary and Series “In The Long Run” Created by and Featuring Idris Elba

Santa Monica, Calif. – October 3, 2019 – Starz, a Lionsgate company (NYSE: LGF.A, LGF.B), today announced the recent acquisition of six titles including the documentary This Changes Everything from executive producer, Academy Award®-winning actor and gender equality advocate Geena Davis, slated to air on STARZ and available for download or streaming via the STARZ app in December.

Posted on: October 03, 2019

CBS Saturday Morning Debuts “Mission Unstoppable,” a New Weekly Series Executive Produced by Academy Award Winning Actor Geena Davis and Actor Miranda Cosgrove Who also Serves as Host

PREMIERING SEPTEMBER 28, 2019 “CBS Dream Team, It’s Epic!” New Half-Hour Series, by Production Partners Litton Entertainment & Lyda Hill Philanthropies, Features Leading Women in STEM Helmed by All-Female Leadership Team NEW YORK, SEPT. 4, 2019 — CBS announced today that new series Mission Unstoppable is joining the Saturday morning block “The CBS Dream Team, […]

Posted on: September 04, 2019

Screenvision Media Reaches for the Stars at 2019 Upfront

Discusses the emotional power of cinema with special guest Vince Vaughn Capitalizes on smart audience reach with new tools and initiatives Announces commitment to gender equality through Geena Davis’s Institute and #SeeHer partnerships New York, N.Y., May 14, 2019—Screenvision Media, a national leader in cinema advertising, demonstrated the continued power, emotional impact and multifaceted reach […]

Posted on: May 14, 2019

U.S. Box Office Returns Up 55% for Female-Led Family Films Over 10-Year Period but Parity Still Far Away, Geena Davis Reports

New study shows family films with female leads outearning male leads, yet male main characters still outnumber female characters two to one. LOS ANGELES, CA — In the wake of #MeToo, #TimesUp and heightened awareness of the dramatic gender inequity on screen, family films are far from achieving parity. According to The Geena Benchmark Report, […]

Posted on: February 19, 2019

Portrayals of Female STEM Characters in TV and Film Haven’t Improved in 10 Years

The Lyda Hill Foundation and Geena Davis’s Institute on Gender in Media launch groundbreaking research study on representations of Female STEM Characters in Media. NEW YORK (SEPT. 25, 2018) – The Lyda Hill Foundation, in partnership with Geena Davis’s Institute on Gender in Media at Mount Saint Mary’s University, released an extensive research report on […]

Posted on: September 24, 2018

Male Brand Mascots Outnumber Female Mascots Two-To-One from First Systematic Study of Mascot Gender and Race Representations Conducted by the Geena Davis Institute on Gender In Media for The Jel Sert Company

The Jel Sert Company Announces 50/50 Gender Parity Across the Brand’s Otter Pops Characters WEST CHICAGO, IL. (May 9, 2018) – Today, The Jel Sert Company and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University unveiled the full findings from the first systematic study of gender and race representations for […]

Posted on: May 09, 2018

Gender Representation in Ads Has Not Changed in 12 Years

Following on research which examined gender representation in ads from 2006 to 2016, Walter Thompson and the Geena Davis Institute look at 2017… Only to find no difference. EMBARGOED – New York, NY, September 25, 2017, 2:15PM – An extension of the Unpacking Gender Bias in Advertising research from the Geena Davis Institute on Gender in […]

Posted on: September 30, 2017

The Geena Davis Institute on Gender in Media and J. Walter Thompson present revealing findings about women’s representation in advertising at Cannes Lions

Cannes, France,  June 21, 2017 – New joint research from The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and J. Walter Thompson New York, in collaboration with University of Southern California’s Viterbi School of Engineering, analyzed more than 2,000 films from the Cannes Lions archive (English language only). It reveals […]

Posted on: June 21, 2017

New Study shows women will turn off a film or TV show if too stereotyped or lacking female characters.

They want more female lead characters to be politicians, corporate leaders and scientists and not “attractive ditsy blondes.” Los Angeles, February 25, 2017: As the Oscars approach, research carried out by J. Walter Thompson and the Geena Davis Institute on Gender in Media shows that 85% of women said “sometimes I feel media and culture […]

Posted on: February 25, 2017

Ford Motor Company to Unite with the Geena Davis Institute on Gender in Media for Youtube Content Campaign

Ford Motor Company will be working with the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University to create a YouTube campaign aimed at raising awareness about the need to improve gender equality both in front of, and behind, the camera. The campaign will include Academy Award®-winning actor Geena Davis and leading YouTube content creators Taryn Southern, Yulin Kuang and Clara Chung. Driven by these strong female entrepreneurs, the campaign will reinforce the Institute’s mission and the feeling Ford SUV’s provide, to “Be Unstoppable.” Using the message #ShesGotDrive, the women will utilize their YouTube channels to share their stories of success, empowerment and ambition.

Posted on: January 31, 2017

Academy Award® Winning Actor Geena Davis Announces 3rd Annual Bentonville Film Festival for May 2017

The Bentonville Film Festival (BFF) today announced the dates for the third annual festival, returning to Bentonville, Arkansas May 2-7, 2017. Co-founded by Academy Award® winner Geena Davis & ARC Entertainment CEO Trevor Drinkwater, the Bentonville Film Festival champions women and diverse voices in all forms of media.

Posted on: September 29, 2016

Geena Davis Unveils The Geena Davis Inclusion Quotient (GD-IQ), a Revolutionary Software Capable of Measuring Screen and Speaking Time Through the Use of Automation

Today, the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University announced the debut of the Geena Davis Inclusion Quotient (GD-IQ). Funded by Google.org and incorporating Google’s machine learning technology and University of Southern California’s audio-visual processing technologies, the GD-IQ is the only tool in existence with the ability to measure screen and speaking time through the use of automation. It was co-developed by the Institute and led by Dr. Shrikanth (Shri) Narayanan and his team of researchers at the University of Southern California’s Signal Analysis and Interpretation Laboratory (SAIL), with additional analysis from Dr. Caroline Heldman. The revolutionary data tool took a devoted team of research engineers and social scientists two years to develop.

Posted on: September 14, 2016
IF SHE CAN SEE IT, SHE CAN BE IT