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Gender in Media News Releases

Male Brand Mascots Outnumber Female Mascots Two-To-One from First Systematic Study of Mascot Gender and Race Representations Conducted by the Geena Davis Institute on Gender In Media for The Jel Sert Company

The Jel Sert Company Announces 50/50 Gender Parity Across the Brand’s Otter Pops Characters WEST CHICAGO, IL. (May 9, 2018) – Today, The Jel Sert Company and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University unveiled the full findings from the first systematic study of gender and race representations for […]

Posted on: May 09, 2018

Gender Representation in Ads Has Not Changed in 12 Years

Following on research which examined gender representation in ads from 2006 to 2016, Walter Thompson and the Geena Davis Institute look at 2017… Only to find no difference. EMBARGOED – New York, NY, September 25, 2017, 2:15PM – An extension of the Unpacking Gender Bias in Advertising research from the Geena Davis Institute on Gender in […]

Posted on: September 30, 2017

The Geena Davis Institute on Gender in Media and J. Walter Thompson present revealing findings about women’s representation in advertising at Cannes Lions

Cannes, France,  June 21, 2017 – New joint research from The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and J. Walter Thompson New York, in collaboration with University of Southern California’s Viterbi School of Engineering, analyzed more than 2,000 films from the Cannes Lions archive (English language only). It reveals […]

Posted on: June 21, 2017

New Study shows women will turn off a film or TV show if too stereotyped or lacking female characters.

They want more female lead characters to be politicians, corporate leaders and scientists and not “attractive ditsy blondes.” Los Angeles, February 25, 2017: As the Oscars approach, research carried out by J. Walter Thompson and the Geena Davis Institute on Gender in Media shows that 85% of women said “sometimes I feel media and culture […]

Posted on: February 25, 2017

Ford Motor Company to Unite with the Geena Davis Institute on Gender in Media for Youtube Content Campaign

Ford Motor Company will be working with the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University to create a YouTube campaign aimed at raising awareness about the need to improve gender equality both in front of, and behind, the camera. The campaign will include Academy Award®-winning actor Geena Davis and leading YouTube content creators Taryn Southern, Yulin Kuang and Clara Chung. Driven by these strong female entrepreneurs, the campaign will reinforce the Institute’s mission and the feeling Ford SUV’s provide, to “Be Unstoppable.” Using the message #ShesGotDrive, the women will utilize their YouTube channels to share their stories of success, empowerment and ambition.

Posted on: January 31, 2017

Academy Award® Winning Actor Geena Davis Announces 3rd Annual Bentonville Film Festival for May 2017

The Bentonville Film Festival (BFF) today announced the dates for the third annual festival, returning to Bentonville, Arkansas May 2-7, 2017. Co-founded by Academy Award® winner Geena Davis & ARC Entertainment CEO Trevor Drinkwater, the Bentonville Film Festival champions women and diverse voices in all forms of media.

Posted on: September 29, 2016

Geena Davis Unveils The Geena Davis Inclusion Quotient (GD-IQ), a Revolutionary Software Capable of Measuring Screen and Speaking Time Through the Use of Automation

Today, the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University announced the debut of the Geena Davis Inclusion Quotient (GD-IQ). Funded by Google.org and incorporating Google’s machine learning technology and University of Southern California’s audio-visual processing technologies, the GD-IQ is the only tool in existence with the ability to measure screen and speaking time through the use of automation. It was co-developed by the Institute and led by Dr. Shrikanth (Shri) Narayanan and his team of researchers at the University of Southern California’s Signal Analysis and Interpretation Laboratory (SAIL), with additional analysis from Dr. Caroline Heldman. The revolutionary data tool took a devoted team of research engineers and social scientists two years to develop.

Posted on: September 14, 2016

New Study from Geena Davis Institute finds Archery Catches Fire Thanks to Inspiring Hollywood Images

Today, Geena Davis and her Institute on Gender in Media announced research findings from a new study, which surveyed members of USA Archery to examine the role entertainment media plays in archery, now the fastest growing sport in the United States. The study’s key finding is that fictional archers in films and television programs have inspired young people to take up archery, especially girls.

Posted on: August 04, 2016

Geena Davis Set to Executive Produce New Documentary Exploring Unconcious Gender Bias and Misrepresentation of Women in Hollywood

Academy Award®- winning actor and advocate Geena Davis and CreativeChaos vmg announced a partnership to produce a new untitled feature documentary on gender disparity in Hollywood.  Set to direct the film is Tom Donahue, director of the Emmy-nominated HBO feature documentary ‘Casting By,’ which followed the evolution of casting in the film and television industries and raised awareness for the contributions of the casting director.  

Posted on: June 08, 2016

Female characters in film and TV motivate women to be more ambitious, more successful, and have even given them the courage to break out of abusive relationships

As the Oscars and Hollywood continues to draw criticism for the lack of equal representation of gender and diversity, ground-breaking global research by the Geena Davis Institute on Gender in Media and J. Walter Thompson Company shows that female role models in film and TV are hugely influential in driving women to improve their lives. The research by the Institute and JWT finds that 90% of women globally feel that female role models in film or TV are important, 61% said female role models in film and TV have been influential in their lives and 58% said that women have been inspired to be more ambitious or assertive.

Posted on: March 15, 2016
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