Geena Davis Institute on Gender in Media

About Us

What is the Geena Davis Institute on Gender in Media?

Founded by Academy Award®-winning actor and advocate Geena Davis, the Institute is the only research-based organization working within the media and entertainment industry to engage, educate, and influence the need to dramatically improve gender balance, reduce stereotyping and create diverse female characters in entertainment targeting children 11 and under.

The Institute has amassed the largest body of research on gender prevalence in entertainment, which spans more than 20 years. Our biennial symposium is the only event convening over 300 decision makers, content creators, and thought leaders to share best practices and create a blueprint towards establishing a gender-balanced media landscape. Review information on our past and upcoming symposiums

We work collaboratively with decision makers and content creators through our workshops, training sessions and research-backed content evaluation and recommendations. The Institute’s community educational outreach aims to inspire and sensitize the next generation of content creators to focus on gender equality and reducing stereotyping in children’s media.

Our three-tiered approach of research, education and advocacy has brought the Institute to leading media and entertainment companies, organizations, educational institutions and multinational companies such as the United Nations, the U.S. Chamber of Commerce Business Civic Leadership Center, the Wall Street Journal Women in the Economy Task Force and many others. The Institute’s research studies are frequently quoted in major media outlets including the The New York Times, Newsweek, Chicago Tribune, The Washington Post, USA Today, Variety, The Hollywood Reporter, The Wall Street Journal, CNN, and MSNBC.

How the Institute is Making an Impact

The Institute is the leading resource for providing evidence-based solutions to systemically change gender equality issues in children’s media for the entertainment industry, businesses, educational institutions and the public. Read about our documented impact in the community.

Key Accomplishments

  • Pioneered and amassed the largest body of research on gender prevalence in family entertainment covering over 25 years.
  • 68% of entertainment industry executives familiar with the Institute’s research changed 2 or more projects. Changes included |aspirations/occupations of female characters, their dialogue, story development or an increase in female characters.
  • Influenced change in major feature films including Pixar’s Monster’s University, Sony’s Hotel Transylvania, and upcoming film The Little Prince.
  • Geena Davis founded and co-chairs the Bentonville Film Festival – the only film festival championing women and diversity and guaranteeing theatrical, TV and home entertainment distribution for winners.

What People are Saying about Us

“They have made great strides to change the landscape of media and programming to reflect a more accurate, gender balanced, diverse portrayal of society.”

– Nina Tassler, Chairman, CBS Entertainment

“As L.A.’s only women’s university, we are thrilled to partner with Geena Davis to create research that influences opportunities for women in media."

– Ann McElaney-Johnson, president of Mount St. Mary’s University

"No one has done more to bring strong, complex and truly inspirational female characters to both large and small screens."

– Wallis Annenberg, Chairman of the Board, President and CEO of the Annenberg Foundation

You have the power to change the
face of children's programming.

With your help, if she can see it, she can be it.

Your donation will further our research efforts and
fund continuing curriculum development for young children.

One-time Donation to Help Jane
Monthly Donation to Help Jane

Do you have questions about the institute? Please contact us.