Geena Davis Institute on Gender in Media
Geena Davis’ Two Easy Steps to Make Hollywood Less Sexist “We are in effect enculturating kids from the very beginning to see women and girls as not taking up half of the space." Read Geena's guest column in
The Hollywood Reporter
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They have made great strides to change the landscape of media and programming to reflect a more accurate, gender balanced, diverse portrayal of society.
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– Nina Tassler, Chairman, CBS Entertainment
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Kids need to see entertainment where females are valued as much as males.
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– GEENA DAVIS
In family films, there’s only 1 female character for every 3 male characters. For a well-balanced adventure, just add girls.
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As L.A.'s only women's university, we are thrilled to partner with Geena Davis to create research that influences opportunities for women in media.
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– Ann McElaney-Johnson, president of Mount St. Mary's University
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No one has done more to bring strong, complex and truly inspirational female characters to both large and small screens.
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– Wallis Annenberg,
Chairman of the Board, President
and CEO of the Annenberg Foundation

Gender in Media News

Coming This Spring: May 5-9, 2015 Tavis Smiley Interviews Geena Davis on PBS about Upcoming Bentonfille Film Festival

The Academy Award-winner shares her thoughts on how gender is represented in the media, and what drove her to spearhead the upcoming Bentonville Film Festival, (BFF), a one-of-a-kind inaugural event designed to champion women and diversity in film. The Festival, which will take place from May 5 – 9 in Bentonville, Arkansas, will be the first and only film competition in the world to offer guaranteed theatrical, television, digital and retail home entertainment distribution for its winners. Watch Video...

Coming This Summer: June 8, 2015 Women of Action: Redefining the Super Hero

Women have become the new creative power force behind Hollywood’s latest wave of superhero films. In a field that until recently was heavily male dominated and even the names of its most popular characters usually ended in “man” – Superman, Spider-Man, Batman – now is creating more opportunities for women. While significant work still needs to be done, the recent hiring of Patty Jenkins to direct Wonder Woman and Nicole Perlman and Meg LeFauve to write the Captain Marvel screenplay is proof there is enormous pool of talent that the industry is now finally beginning to utilize. The next See Jane salon will feature a panel of Hollywood’s new generation of super women who will share their stories and insights about their experiences in the genre. Read More...

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April 28, 2015 Geena Davis and Trevor Drinkwater, Bentonville Film Festival

Geena Davis and ARC Entertainment’s inaugural event is about to kick off in Arkansas with a focus on impacting the quantity and quality of females and minorities in entertainment. The festival will screen 75 films and guarantees distribution to a handful of winners. The roster of positive, entertaining cinema opens with the world premiere of War Room and closes with Universal’s Pitch Perfect 2. Guests will include Robert De Niro, Catherine Hardwicke and Rosie O’Donnell. Read More…

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April 25, 2015 Mattels First-Ever Action Figure Line For Girls Features DC Comics Characters

Mattel has teamed with DC Entertainment and Warner Bros. to launch its first line of action figures aimed squarely at girls. Coming third quarter 2015, the DC Super Hero Girls line features DC’s “most powerful and diverse line-up of female characters as relatable teens,” according to a press release, and will launch on multiple platforms and media, including books and LEGO playsets. Read More…

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April 24, 2015 Transformers Introducing More Female Characters

Hasbro is making a push for more female characters in the Transformers franchise, with more female Transformers characters appearing on television and in comics. “People are more accepting now of women playing stronger roles in everything across the board, whether it’s animation or television or film,” actress Constance Zimmer, the voice of Autobot cadet Strongarm in the new Cartoon Network series Transformers: Robots in Disguise, tells USA Today. Read More…

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April 23, 2015 CinemaCon: Theater President Proclaims 2015 “Year of Women” at Box Office

Female moviegoers are driving a much-needed boom at the box office, as actresses — still woefully underrepresented in terms of playing leading roles — are suddenly getting a “little more of the limelight,” said National Association of Theatre Owners president/CEO John Fithian Tuesday in his state-of-the-industry speech at CinemaCon. “2015 will rock at the box office because it will be the year of women,” Fithian told theater owners gathered in Las Vegas for their annual convention. Read More…

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April 23, 2015 Study: Female Directors Face Strong Bias in Landing Studio Films

A three-year study of the marketplace for female directors has found that women are far more likely to work in independent film than on mainstream studio pics. Nearly half of the industryites surveyed believe that female-directed films appeal to a smaller audience than pics directed by men. The study commissioned by the Sundance Institute and Women in Film found that the ratio of male-to-female directed movies in competition at the Sundance fest from 2002 to 2014 was about 3 to 1. By contrast, for the top 1,300 highest-grossing pics released from 2002 to 2014, the ratio was a little more than 23 to 1. Read More…

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April 22, 2015 Panel including Shonda Rhimes address film/TV’s ‘unconscious bias’

TThe top entertainment figures filling the stage at the Writers Guild Theatre came from wildly diverse areas. One was an Oscar-winning actress, another was an Oscar-winning writer, and another was one of TV’s most powerful producers. Moderating the event was a former executive producer and show runner of the popular series “The Walking Dead.” Read More…

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April 21, 2015 How Lena Dunham is Launching an Empire for Comedic Women

Lena Dunham needs to change her outfit. On a recent Saturday afternoon, the star and executive producer of “Girls” slips out of a hip pantsuit from her Variety cover shoot, and dons a comfortable jacket. The denim coat is as colorful as Dunham herself, the back festooned with ’90s pop-culture icons (a Furby) and other whimsical objects, like a pair of women’s underwear with an anarchist punk saying, “No Masters,” in pink lettering. “I think it’s my best fashion garment,” she says, confiding that she purchased it from one of her Instagram followers. “You may notice it’s covered in aggressive female symbols. My boyfriend tried to steal it, and I was like, ‘Back off!’ ” Read More…

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April 21, 2015 Marvel Sets Scribes For ‘Captain Marvel’

Rumors have been circulating about who would pen Captain Marvel and now Marvel themselves have made it official. Guardians Of The Galaxy co-writer Nicole Perlman and Meg LeFauve will write the screenplay for the superhero pic slated to hit theaters on November 2, 2018, the Disney-owned superhero giant announced online today. LeFauve most recently co-wrote Disney-Pixar’s upcoming film Inside Out. The animated film set to premiere at the Cannes Film Festival next month before hitting theaters on June 19. Read More…

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April 20, 2015 Women as Leaders Was the Central Focus of the 93rd Annual Conference of The Association of Junior Leagues International

Public policy, women’s issues and diversity were key topics at the 93rd Annual Conference of The Association of Junior Leagues International held April 16-18 in Los Angeles. The event, which brought Junior League members from among 292 independent Leagues in four countries, coincided with the 90th anniversary of the Junior League of Los Angeles, which was the host-League. The conference’s keynote speaker was be Geena Davis, who spoke on a topic she knows well — how women and girls are portrayed (or ignored) in popular media. Read More…

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April 20, 2015 GDIGM Member Spotlight – Geralyn Dreyfous

Geralyn Dreyfous has a wide, distinguished background in the arts, extensive experience in consulting in the philanthropic sector, and participates on numerous boards and initiatives. She spent an early part of her career at the Philanthropic Initiative in Boston, which guides families of wealth in strategic giving opportunities, and taught Documentary and Narrative writing with Dr. Robert Coles at Harvard University. Geralyn is the Founder and Board Chair of the Utah Film Center, a non-profit that curates free screenings and outreach programs for communities throughout Utah. Read More…

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