Geena Davis Institute on Gender in Media
Geena Davis’ Two Easy Steps to Make Hollywood Less Sexist “We are in effect enculturating kids from the very beginning to see women and girls as not taking up half of the space." Read Geena's guest column in
The Hollywood Reporter
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They have made great strides to change the landscape of media and programming to reflect a more accurate, gender balanced, diverse portrayal of society.
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– Nina Tassler, Chairman, CBS Entertainment
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Kids need to see entertainment where females are valued as much as males.
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– GEENA DAVIS
In family films, there’s only 1 female character for every 3 male characters. For a well-balanced adventure, just add girls.
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As L.A.'s only women's university, we are thrilled to partner with Geena Davis to create research that influences opportunities for women in media.
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– Ann McElaney-Johnson, president of Mount St. Mary's University
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No one has done more to bring strong, complex and truly inspirational female characters to both large and small screens.
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– Wallis Annenberg,
Chairman of the Board, President
and CEO of the Annenberg Foundation

Gender in Media News

Coming This Summer: June 8, 2015 Women of Action: Redefining the Super Hero

Women have become the new creative power force behind Hollywood’s latest wave of superhero films. In a field that until recently was heavily male dominated and even the names of its most popular characters usually ended in “man” – Superman, Spider-Man, Batman – now is creating more opportunities for women. While significant work still needs to be done, the recent hiring of Patty Jenkins to direct Wonder Woman and Nicole Perlman and Meg LeFauve to write the Captain Marvel screenplay is proof there is enormous pool of talent that the industry is now finally beginning to utilize. The next See Jane salon will feature a panel of Hollywood’s new generation of super women who will share their stories and insights about their experiences in the genre. Read More...

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May 19, 2015 The Film by Two Women That Has Wall Street Talking

Hollywood hasn’t released a notable female-led film set on Wall Street for 27 years. Not since Mike Nichols’s 1988 comedy Working Girl—starring Melanie Griffith as a plucky wannabe banker with “a mind for business and a bod for sin”—has a major film focused on a woman navigating the combative, competitive, and outright cutthroat offices at the center of the business world. Read More…

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May 18, 2015 ‘Pitch Perfect 2′ box office: Movies by women for women work

Hollywood got the memo. Women like movies too. It’s a “duh” moment, but one that took a shockingly long time to arrive. The opening weekend numbers for”Pitch Perfect 2,” which annihilated the competition with a staggering $70 million bow, illustrate the financial power of this frequently ignored consumer group. Read more…

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May 18, 2015 Lasseter Promises More Disney/Pixar Diversity After ‘Inside Out’ Raves At Cannes

Pixar and Disney animation mastermind John Lasseter was the toast of Cannes on May 18, with rave reviews for the premiere of Inside Out. It is technically one of Pixar’s more diverse films, since its main human is a little girl and the main characters who go on a journey through her mind are two females as well. Yet Lasseter promised in a post-screening press conference that Disney and Pixar are committed to much more diversity in future films. Read More…

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May 18, 2015 ‘Pitch Perfect 2′ Makes 2015 a Historic Year for Women in Hollywood

The success of Pitch Perfect 2 isn’t just good news for musical comedy fans; it’s also a historic win for women behind the camera. The Elizabeth Banks-directed sequel debuted at over $70 million this weekend, making it the second highest opening ever for a female film director. The top of that list is occupied by director Sam Taylor-Johnson, whose Fifty Shades of Grey opened at $85.2 million this February. Both of these record-breaking movies also have female screenwriters. Read More…

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May 18, 2015 Salma Hayek, Aishwarya Rai and Parker Posey hit back at gender inequality

Salma Hayek, Parker Posey and Aishwarya Rai were among those leading a call for greater gender equality in film at Cannes on Saturday. Speaking at the forum organised by trade magazine Variety and UN Women’s HeForShe campaign, the actors spoke of their own experiences of institutional sexism and called on studios, audiences and journalists to alter the discourse. “Cinema undermines women’s intelligence,” said Hayek. Read More…

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May 17, 2015 Google, NASA work together on Disney show to inspire girls into sciences

There are certain television tropes about computer scientists that just drive programmers nuts. They include the portrayal of coders as sun-starved and soft-bellied nerds who spend long hours alone in front of their computers. And almost always, those TV characters are male. So when Disney Junior approached Google and NASA last year for a new series about a space adventure-seeking boy, his smart sister who codes and mother who drives the family spaceship, everyone involved in the project was determined to bury those stereotypes. Read More…

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May 14, 2015 Bentonville Film Festival pushes diversity message from year one

The first Bentonville Film Festival is a little festival with big aspirations and deep pockets. The aspirations come from Geena Davis — or, more precisely, the Geena Davis Institute on Gender in Media, a research-based advocacy group that tackles issues of gender inequality and stereotyping, particularly in family-oriented movies and TV. Read More…

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May 12, 2015 A.C.L.U., Citing Bias Against Women, Wants Inquiry Into Hollywood’s Hiring Practices

Grumblings that Hollywood is a man’s world have percolated for decades and are borne out in studies that show how few women are hired to direct top-grossing films: only 4 percent over the last dozen years. Now this apparent truism is being challenged as a violation of civil rights. On Tuesday the American Civil Liberties Union will ask state and federal agencies to investigate the hiring practices of Hollywood’s major studios, networks and talent agencies, and possibly bring charges against them. Read More…

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May 11, 2015 Lifetime Introduces Initiative for Women Behind the Scenes

Lifetime has always been known as a network devoted to focusing on females and providing quality entertainment and programming. In fact, the network has always been a proponent of women in the business and have long worked towards not only being supportive of women in the industry, but they have also worked towards hiring women for creative roles. Now, Lifetime is looking to introduce an expanded initiative for women to have greater roles behind the scenes. Read more…

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May 11, 2015 Geena Davis’ Inaugural Bentonvillle Film Fest Promotes Femme Filmmakers and Diversity in Media

Bentonville, Arkanasas, a sleepy, tree-lined city that exudes a Norman Rockwell-esque vibe but whose citizenry is primarily made up of Walmart employees, morphed into a professional powerhouse of female filmmakers, artists and media gurus May 5-9 for the first annual Bentonville Film Festival, co-founded by Trevor Drinkwater and Academy Award-winning actor Geena Davis of the Geena Davis Institute on Gender and Media and sponsored by Walmart and Coca-Cola. Read More…

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