Geena Davis Institute on Gender in Media
Geena Davis’ Two Easy Steps to Make Hollywood Less Sexist “We are in effect enculturating kids from the very beginning to see women and girls as not taking up half of the space." Read Geena's guest column in
The Hollywood Reporter
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They have made great strides to change the landscape of media and programming to reflect a more accurate, gender balanced, diverse portrayal of society.
– Nina Tassler, Chairman, CBS Entertainment
Kids need to see entertainment where females are valued as much as males.
In family films, there’s only 1 female character for every 3 male characters. For a well-balanced adventure, just add girls.
As L.A.'s only women's university, we are thrilled to partner with Geena Davis to create research that influences opportunities for women in media.
– Ann McElaney-Johnson, president of Mount St. Mary's University
No one has done more to bring strong, complex and truly inspirational female characters to both large and small screens.
– Wallis Annenberg,
Chairman of the Board, President
and CEO of the Annenberg Foundation

Gender in Media News

COMING SOON - Dec. 3, 2015 An Evening with Geena Davis – Cocktail Party

An Evening with Geena Davis is our annual fundraiser that will be held on December 3, 2015 at the William Turner Gallery in Santa Monica, California. The event is attended by 200 thought leaders in the entertainment industry. Since its beginning, three years ago, this event has raised almost $130,000 to support the research, education and advocacy programs that are creating a world where girls grow up surrounded by positive reminders of their equality and worth. This year we are honoring Nina Tassler, Chairman, CBS Entertainment. Read More…

December 01, 2015 In 24 Hours, Pirelli’s Calendar Showed How Quickly a Brand Can Modernize Its Image

IIt’s not often that a tire company burns a path across the Internet the way Pirelli did when it took the wraps off its 2016 calendar this week. For those few who haven’t heard about it since its launch in London on Monday, the Italian radial king—which makes news each year when it issues its glossy, collector calendars—has broken with half a century’s worth of its own tradition: Instead of the usual fare of skinny, chesty, scantily clad models, the brand’s 2016 calendar devotes its pages this year to “women of outstanding professional, social, cultural, sporting and artistic accomplishments.” Read More…

November 25, 2015 Women Must Have Equal Access to Technology

Technology is empowering women and girls around the world to improve their lives and their communities. Just ask the female vegetable seller in Tanzania who now uses a popular mobile service to store and transfer money using just her cell phone—protecting her business savings from theft and increasing her control over spending. The Internet and mobile phones can dramatically increase a woman’s access to information and opportunity through access to online education platforms, job opportunities, e-banking, mobile health applications and expanded social networks. Read More…

November 24, 2015 American Girl Promotes Female Empowerment in Holiday Push

American Girl is pouring on a huge TV and social media push — its largest ever, in an effort to drive the girl power conversation forward during the holidays. Tapping its own mission to “celebrate girls” along with the current girl power zeitgeist, American Girl is making the case that girls are even better together. A cornerstone of the campaign is a counter-culture social media push away from “selfies” to promote its new concept of “usies” instead. (American Girl defines a “usie” as picture that contains not just yourself but other friends.) Read More…

November 23, 2015 Jessica Jones Showrunner Melissa Rosenberg on Season 2 and Women in Hollywood

In reply to a question about female-hero-led shows and Supergirl, Rosenberg echoed a lot of our feelings when she said: “In terms of the lack of parity, I think it is a good start and this is just the beginning I hope. Women, in film and television, have been so limited in terms of what audiences will accept. They have to be the wife, the noble wife, or the happy cop, or the Madonna, or the whore. You have one dimension and that’s what you can play in. It’s not reflective of our experiences as women.” Read More…

November 23, 2015 Holiday Gift Guide: Women in STEM Fields Dolls and Action Figures

In recent years there’s been a relative dearth of toy representations of women and girls with interests or careers in the sciences — particularly women and girls of color. But thanks to heightened public interest in such offerings, this year marks what I hope is the beginning of a sea change, with quite a few new options in these areas. Read More…

news-abigail-breslin-lands-lead-role-in-freak-show movie
November 23, 2015 Abigail Breslin Lands Lead Role In ‘Freak Show’ Movie

Freak Show tells the story of Billy Bloom (Alex Lawther), a boldly confident teenager who faces intolerance and persecution at his ultra-conservative high school and decides to fight back on behalf of all of the misunderstood freaks of the world by running for the title of homecoming queen. Breslin will play the head cheerleader and high school queen bee who is incensed by the competition. She joins a cast that already includes Bette Midler, AnnaSophia Robb, Ian Nelson and Lorraine Toussaint. Read More…

November 22, 2015 The CW Joins the White House to Let Girls Learn

The CW Network is teaming up with the White House and the Peace Corps in support of Let Girls Learn, a U.S. government-wide initiative launched earlier this year by President Barack Obama and First Lady Michelle Obama. The initiative brings attention to the more than 62 million adolescent girls around the world who are denied access to education, the chance to go to school and stay in school. Read More…

November 20, 2015 MAKERS: Once And For All Film – The largest international digital gathering of women in history

Once and For All tells the story of the 47,000 women who gathered in 1995 to demand their rights be recognized as human rights. Join an all day twitter chat starting today at 10 a.m. @MAKERSwomen. Film streams tonight at 8 p.m. #OnceAndForAll Go to to take one of 5 actions.

November 19, 2015 Malala Strikes Back Behind the Scenes of Her Fearless Fast-Growing Organization

Malala is doing more than building awareness: She’s creating a network of action and impact. Her still-young Malala Fund has already helped finance projects in six countries—Pakistan, Nigeria, Kenya, Jordan, Lebanon, and Sierra Leone—by opening schools, providing scholarships, and setting up education groups and remote-learning programs. Read More…

November 19, 2015 How this Googler is trying to shake up Hollywood’s idea of who an ‘engineer’ is

Julie Ann Crommett describes her job as a “tech-and-Hollywood hybrid.” She’s Google’s entertainment industry educator-in-chief, striving to banish stereotypes about computer science from mainstream media. Since founding the initiative in 2014, she has worked with TV shows ranging from HBO’s “Silicon Valley” to Disney Junior’s “Miles from Tomorrowland” to encourage more inclusive portrayals of what an engineer or computer scientist looks like. Read More…

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