Geena Davis Institute on Gender in Media
Geena Davis’ Two Easy Steps to Make Hollywood Less Sexist “We are in effect enculturating kids from the very beginning to see women and girls as not taking up half of the space." Read Geena's guest column in
The Hollywood Reporter
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We’re proud to partner with the Geena Davis Institute on Gender in Media as we work to empower girls. It’s so important that young girls have examples of women on-screen who are smart, resilient, and inspiring, so that they can grow up to reach their full potential.
– Paula Kerger, President and CEO of PBS
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if she can see it,
she can be it.™
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They have made great strides to change the landscape of media and programming to reflect a more accurate, gender balanced, diverse portrayal of society.
– Nina Tassler, Chairman, CBS Entertainment
Kids need to see entertainment where females are valued as much as males.
In family films, there’s only 1 female character for nearly every 3 male characters. For a well-balanced adventure, just add girls.
As L.A.'s only women's university, we are thrilled to partner with Geena Davis to create research that influences opportunities for women in media.
– Ann McElaney-Johnson, president of Mount St. Mary's University
No one has done more to bring strong, complex and truly inspirational female characters to both large and small screens.
– Wallis Annenberg,
Chairman of the Board, President
and CEO of the Annenberg Foundation

Gender in Media News

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New York Times How Long Is an Actress Onscreen? A New Tool Finds the Answer Faster.

The effort to catalog the inequity in onscreen roles for women and minorities has a new weapon. The Geena Davis Institute on Gender in Media, at Mount St. Mary’s University, with financial backing from, the company’s philanthropic division, will announce on Wednesday a tool that employs video- and audio-recognition technology, along with algorithms, to identify gender, speaking time and additional details about characters presented in films, television shows and other media. The software, called the Geena Davis Inclusion Quotient (or GD-IQ), will speed up and automate the painstaking data-collection process that researchers use to study representation, a key initiative in recent years as the entertainment industry has begun to focus on equity onscreen. Read More...

New Research Geena Davis Inclusion Quotient (GD-IQ) First Report Finds Inclusion of Females Doesn’t Translate to Equitable Screen Time

The Geena Davis Institute on Gender in Media announced research findings from the first study using the revolutionary GD-IQ, which analyzed gender, screen and speaking time from the top 200 grossing (non-animated) films of 2014 and 2015 as listed by Variety. The GD-IQ reveals that even when female characters are included, male characters receive significantly more screen time and more speaking time. Read More...

October 21, 2016 Geena Davis Partners with Teenage Tech Entrepreneur to Create Girl Empowerment Emoji’s with Sound

During the Global Symposium on Gender in Media at Google, teen entrepreneur Mercer Henderson, Founder of the popular sound based emoji keyboard Audiots and Geena Davis’ Institute at Mount Saint Mary’s University, announced a collaboration that would drive greater awareness to Generation Z by leveraging emojis to inspire girls to pursue their dreams. As a 13 year old teenager, Henderson sees everyday the impact that the media has on her friends and their self esteem. She recognizes that the number one issue amongst teen girls is body and self image. Read More…

October 20, 2016 The Digital Lives of African American Tweens, Teens, and Parents Report

This report provides data from a large scale, nationally-representative survey of African American tweens and teens (ages 11 to 17) and their parents, supplemented by a series of ten focus groups across the country. The primary purpose of the study is to understand to what degree and in what ways African American families are using and learning with technology outside of formal learning environments such as schools. We focus not just on consumption of media through devices, but also on innovation and content creation. Read More…

October 19, 2016 ABC Sets ‘Equity’ Female Wall Street Drama Based On Movie From Regina Corrado & Amy Pascal

The 2016 financial thriller feature Equity is headed to the small screen as a drama series, which has landed at ABC with a script commitment plus penalty. The adaptation hails from The Strain executive producer Regina Corrado and film and TV producer Amy Pascal. Sony TV’s TriStar Television is the studio. Read More…

October 18, 2016 Meet The Rising Media Star Shattering Stereotypes About Muslim Women

Amani Al-Khatahtbeh kicks off some of her speeches with a request to her audience: take out your phone and search “Muslim women” on Google Images. The experiment yields myriad images of faceless figures covered head to toe in black veils. Only the women’s eyes are visible — if they’re shown at all. Al-Khatahtbeh, who wears a hijab, says the pictures boggle folks in the crowd. Read More…

October 12, 2016 Hollywood’s 50 Most Powerful Showrunners 2016

V’s scripted surge, which puts the number of original U.S. series well over 400 by 2016’s end, finally has created another, quieter phenomenon: L.A. may have more showrunners than taco trucks. Among the showrunner teams, there are 22 very talented women writing and producing comedies and dramas to the small screen. Read More…

October 11, 2016 New York City launches $5-million fund for women in film and theater, a first in the U.S.

New York City has created a $5-million fund for women working in the fields of film and theater, becoming the first municipality in the U.S. to finance such an initiative. The fund, announced Thursday by the Mayor’s Office of Media and Entertainment, will provide grants to support film and theater projects by and about women. New York also will hold workshops and a film-financing conference designed to connect women with money for their projects; conduct a screenwriting competition that culminates in a series to air on New York’s Channel 25; broadcast an additional block of programming on Channel 25 devoted to women; and fund research about gender in the field of film directing. Read More…

October 11, 2016 Wonder Woman at 75: How the Superhero Icon Inspired a Generation of Feminists

The new film marks a seminal moment for a character who first hit the comic book landscape at the dawn of World War II, a time when society mandated that a woman’s place was in the home. The re-emergence of Wonder Woman, who is celebrating her 75th anniversary this year, comes at a pivotal juncture, as Hollywood is consumed by a fierce debate over the lack of opportunities for women in top executive suites as well as in front of and behind the camera. Though men continue to outrank women on studio lots and are much more frequently employed on high-profile films, things are beginning to change. Read More…

October 11, 2016 Why Media Representation Matters for Women in Banking

“If she can see it, she can be it.” Geena Davis announces a new effort to encourage women and girls to enter financial services while speaking at the Most Powerful Women in Banking gala in New York. Her institute on Gender in Media will conduct research in partnership with American Banker and sponsored by Zions Bank. Watch Video…

October 10, 2016 ‘I Never Set Out To Be An Actor,’ Says ‘Transparent’ Star Gaby Hoffmann

Actress Gaby Hoffmann is at home with non-traditional families — as a child in the 1980s, she lived in Manhattan’s Chelsea Hotel with her mother, an actress in Andy Warhol’s Factory. “I grew up with artists and drag queens,” Hoffmann tells Fresh Air’s Terry Gross. “These were just my neighbors and friends and the people who are raising me.” After getting into acting as a child, Hoffmann took a break to go to Bard College. She didn’t think think she would act again, but after exploring other careers, she changed her mind. She appeared on the FX show Louie and as Adam Sackler’s troubled sister on HBO’s Girls. Read More…

October 10, 2016 L.A. Film Critics Association: Shirley MacLaine to Receive Lifetime Achievement Award

Shirley MacLaine, the legendary film actress whose career spans the late 1950s through the present day, has been chosen by the Los Angeles Film Critics Association as its next career achievement award recipient. The 82-year-old is best known for her performances in 1958’s Some Came Running, 1960’s The Apartment, 1961’s The Children’s Hour, 1963’s Irma La Douce, 1977’s The Turning Point, 1979’s Being There, 1983’s Terms of Endearment (for which she was awarded the best actress Oscar), 1989’s Steel Magnolias and 1990’s Postcards From the Edge. Read More…

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