New York Salon – Mascots Matter: Gender and Race Representation in Branding

See Jane Salon Video

Thursday, March 8, 2018
Hosted by J. Walter Thompson NYC

How are products being marketed to children through brand mascots? And what role does gender and race play? Are boys and girls being marketed to differently and if so how does that effect the way they perceive gender roles? Join us as we answer these questions and present the first findings from our Mascots Matter: Gender and Race in Branding Study.

Event Info

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