EXECUTIVE SUMMARY

The Ageless Test

This is the first global study to systematically analyze representations of older adults, with a specific focus on women ages 50+ in entertainment media. A majority of older adults (77%) have experienced ageism, most commonly being treated as frail or shown disrespect because of their age.1 In this study, we examine the extent to which entertainment media contributes to ageism by erasing older adults and presenting them in stereotypical ways in the top-grossing films of 2019 in Germany, France, the UK, and the US.

IF SHE CAN SEE IT, SHE CAN BE IT