Sharing Insights About Representation in Advertising

Facebook partnered with Geena Davis Institute on Gender in Media
to examine more than 1,000 Facebook video ads to assess how
people are depicted in online campaigns.

People around the world are demanding to see themselves better represented in advertising. They want to see the true diversity of their communities depicted more often – and more accurately – across many areas, including race, gender, sexual orientation and people with disabilities. To better understand people’s expectations of representation in online advertising and the impact of diverse and inclusive digital campaigns, Facebook IQ partnered with the Geena Davis Institute on Gender in Media to do this research. We’ve released our findings in a new report that helps businesses understand the value of representation.

Read the Report

IF SHE CAN SEE IT, SHE CAN BE IT