Creators’ STEM Checklist

“If women and girls don’t see themselves on screen as STEM professionals, they’re less likely to pursue those career paths.”
-Geena Davis

Related Links

Profiles of Women
Working in STEM

Executive Summary

Infographic PDF

Full Report PDF

Executive Summary PDF

As a content creator, you have the power to change lives by promoting storylines that elevate the voices of those who are often unheard. Research conducted by the Geena Davis Institute on Gender in Media (GDIGM) finds that women and people of color are often underrepresented in media, and shown in stereotypical ways. These portrayals limit the aspirations of young viewers.

In the U.S., only 24% of professionals in science, technology, engineering, and math (STEM) are women. Increasing media depictions of women in STEM encourages more girls and women to pursue STEM jobs in the real world. You hold the key to inspiring future visionaries and innovators. The purpose of this toolkit is to help you create media that encourages girls to imagine a world of STEM possibilities.

Creators’ Checklist

  • Do I include an equal number of men and women STEM characters?
  • Do I prominently feature women of color in STEM careers?
  • For women STEM characters, do I actually show them working in their profession?
  • Do my STEM characters work outside of traditional “labs” (e.g. oceanographers in the field, geologists gathering samples)?
  • Do my women STEM characters work in engineering, computer science, and physical science (and not just life science)?
  • Do I portray my women STEM characters as overcoming adversity?
  • Do I avoid the stereotypical plotline that women have to sacrifice their personal lives in order to advance their STEM careers?

We are interested to know how this checklist impacts your projects. You can reach out to us directly to share stories of changes you’ve made via Please also share your stories on social media and tag us! #seeitbeit #ifthenshecan

Film & Television Quick Facts

Additional Resources

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face of children's programming.

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