EXECUTIVE SUMMARY

Bias & Inclusion in Advertising

An Analysis of 2019 Cannes Lions Work

This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from 2006-2019, with a focus on new findings from 2019. This is the first public report to analyze all six key identity groups in film-based advertising. We also include an intersectional profile for each identity group. This executive summary presents the major findings.

Gender

Race/Ethnicity

LGBTQ+

Disability

AGE (60+)

Body Size

IF SHE CAN SEE IT, SHE CAN BE IT