News Archive

Here's the latest on the Institute and Geena Davis.

June 22, 2017

New Study Uncovers The Shocking Sexism Of TV And Film Adverts

TV, cinema and online adverts show a major bias against women, according to a new study from the Geena Davis Institute on Gender in Media and ad agency JWT New York.
Not only do women appear in adverts four times less than men, they’re also more likely to be spoken over by their male counterparts and to appear partially or completely naked: men speak seven times more than women, while women are twice as likely to be naked. Read More…

June 22, 2017

Men Appear in Ads 4 Times More Than Women, According to Research Revealed at Cannes

Advertising, just like television and film, doesn’t represent as many women as men on screen. Men appear in ads four times more than women and have seven times more speaking roles, according to new research from J. Walter Thompson and the Geena Davis Institute on Gender in Media that was revealed during a panel at Cannes. The agency and institute also found that there are twice as many male characters as female characters in advertising. To conduct the research they looked at 10 years (2006 to 2016) of audio and video content from Cannes’ film and film craft shortlists and winners, according to a rep for the agency. Read More…

June 21, 2017

Male Bias Unchanged in 10 Years

The Geena Davis Institute on Gender in Media and J. Walter Thompson yesterday presented landmark findings about the way women are represented in advertising. Analysing more than 2000 films from 10 years’ worth of Cannes Lions Film and Film Craft winners and shortlists, their research revealed that female presence and portrayal in ads has not changed over a decade. Despite intensive campaigning on the subject, men get about four times as much screen time as women and speak about seven times more than women. Read More…

June 21, 2017

The representation of women in advertising hasn’t improved in a decade

A new report released at the Cannes Lions festival highlights how men get four times as much screen time as women and are more likely to be shown as leaders. Men get four times as much screen time as women and are spoken about seven times more than women in advertising, according to a new report by The Geena Davis Institute on Gender and Media and J.Walter Thompson (JWT). The research which has been released today (21 June) examines 2,000 films from the Cannes Lions archive and 10 years of Cannes Lions Film and Film Craft winners and shortlists. It uses automation to analyse gender representation in advertising, with the aim of raising awareness of explicit and implicit gender bias in advertising. Read More…

June 21, 2017

Women in advertising are ‘humourless, mute and in the kitchen’

The advertising industry is guilty of “forgetting about women” according to a major research project into women’s representation in advertising unveiled at Cannes Lions today. J Walter Thompson New York and The Geena Davis Institue on Gender in Media worked with the University of Southern California’s Viterbi School of Engineering to analyse more than 2,000 films from the Cannes Lions archive. The research revealed that despite the high profile success stories of feminist advertising the industry as a whole is failing to reflect an inclusive or diverse representation of gender in advertising. Read More…

June 21, 2017

We thought advertising would’ve been so much better’ than TV and film: On-screen gender lag still stands

Despite the seeming perception that women are better represented on screen in advertising and media, the reality is that, according to a new study, that’s not the case. Research by the Geena Davis Institute on Gender and Media and J. Walter Thompson (JWT), which analyzed 10 years of Cannes Lions Film, Film Craft winners and shortlists, using automation to analyze gender representation in advertising, revealed that men get around four times as much screen time as women and further, men speak more than seven times more than women. Read More…

June 21, 2017

DEG Presents First “Hedy Lamarr Award for Innovation in Entertainment Technology” to Geena Davis

The Digital Entertainment Group is pleased to announce it will present its first “Hedy Lamarr Award for Innovation in Entertainment Technology” to Academy Award winning actor and advocate Geena Davis, Founder and Chair of the Geena Davis Institute on Gender in Media. DEG created the Innovation Award to recognize female executives in the fields of entertainment and technology who have made a significant contribution to the industry. Read More…

June 04, 2017

Geena Davis Has Led the Charge for Women in Hollywood. Now She’s Doing the Same for Advertising

Don’t ask Geena Davis about role models. At least, don’t ask her about female role models on screen. The Oscar-winning actress turned gender-equality activist wants more women in movies and on television playing scientists, engineers, lawyers, CEOs—all of the jobs that women have in real life—but please, if you do anything, make those characters interesting. In Davis’ view, treating female characters solely as role models means they can end up wooden and humorless—which inevitably leads to fewer of them. “Who wants more stiff, strong female characters when what you need is really colorful, flawed, messed-up, interesting female characters—just like male characters are?” says Davis. Read More…

May 25, 2017

Wind Dancer Day

We have all heard about the issues of gender representation and Hollywood. While it is film and primetime television that get the most attention, the area that may have the biggest impact is in children’s TV. Why is children’s television so important? It is because it is from children’s media that kids often form the views that will guide them later on, in school and in life. According to data from the Geena Davis Institute on Gender in Media, the more hours of media girls consume, the fewer life options they believe they have, while the more hours boys watch, the more sexist they become. Read More…

March 29, 2017

Geena Davis on Doc McStuffins

Princesses Can Do Anything! Princess Persephone (Geena Davis) show Doc and the toys that a princess can not only rescue herself but others too! Watch Video…

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