News Archive

Here's the latest on the Institute and Geena Davis.

May 23, 2018

Why we need to keep putting women presidents in TV shows and movies

Hollywood has little problem putting women in the White House. Jennifer Aniston will swear in as POTUS for the forthcoming Netflix political comedy “First Ladies,” the streaming giant announced recently, with comedian Tig Notaro playing her wife. The film, co-written and produced by Notaro and her real-life wife, Stephanie Allynne, also has Aniston, Will Ferrell and his frequent collaborator Adam McKay attached as producers. “When Beverly and Kasey Nicholson move into the White House, they’ll prove that behind every great woman … is another great woman,” reads the movie’s logline. Read More…

May 11, 2018

Is Your Script Gender-Balanced? Try This Test

The stats are familiar to anyone who cares about the place of women on screen: year after year, they appear less often, say fewer words and generally don’t do as much in front of the camera. Numerous studies have corroborated the disparity between male and female characters in films, TV shows and ads. But what if there was a way to analyze the gap before a movie hits the multiplex, when there is still time to address that persistent imbalance? Read More…

May 11, 2018

Geena Davis: ‘Shame On Us’ If Hollywood Doesn’t Make More Diverse Films After ‘Wonder Woman’ and ‘Black Panther’

Geena Davis is ready for some changes. Admittedly, she’s been ready for some changes for awhile, but it finally seems as if Hollywood is catching up with the actress and activist’s biggest ideas, especially when it comes to crafting entertainment that’s as diverse as the world itself, a world that’s hungry to see more of that up on the big screen. “When you have movies like ‘Wonder Woman’ and ‘Black Panther,’ which are insane blockbusters internationally, if we don’t create momentum out of that, shame on us,” Davis said in a recent interview with IndieWire. “There have been so many successful movies starring women or people of color that unfortunately didn’t result in momentum being created.” Read More…

May 09, 2018

Otter Pops Mascots Are Now Gender Balanced Thanks to the Geena Davis Institute

Tony the Tiger, the Pilsbury Doughboy and Mr. Clean all have something in common: they’re all men. A recent study, the first of its kind, delved into gender and race representation in U.S. brand mascots, finding that for every two male mascots, there’s only one female mascot. Additionally, while people of color make up 38 percent of the U.S. population, only 15.2 percent of mascots show any hint of diversity. In a move to balance out those numbers, the Geena Davis Institute of Gender in Media partnered with The Jel Sert Company to commission the study. Read More…

May 09, 2018

At Long Last, Women’s Empowerment Comes to Otter Pops

For decades, Otter Pops popsicles have served as adorable plastic sheathes for freezable sugar water with no particular discernible political bent. As the saying goes: “Keep your politics out of my freezer.” Well, times they are a-changin’, and the great Otter Pop Awokening of 2018 is upon is. Today, I received an emailed press release announcing that, “The Geena Davis Institute on Gender in Media and The Jel Sert Company gender balanced Otter Pops, creating new empowered female mascots to inspire both girls and boys.” Could it be that the calls for diversity in popsicles were finally being heard? Indeed: Otter Pops has unveiled “three new diverse and empowered female otters and one male otter” to its slate for the sake of “promoting gender equality.” Whoa. Read More…

May 09, 2018

Yep, Even Brand Mascots Are Guilty Of Gender And Racial Bias

Quick: name the first five brand mascots that come to your head. Odds are that most of them were male. Mr. Clean, Kool-Aid Man, Tony the Tiger, Mr. Peanut, Michelin Man, Jolly Green Giant, Ronald McDonald, Toucan Sam, Pillsbury Doughboy, Snap, Crackle, and Pop–all dudes. A new study by The Geena Davis Institute On Gender In Media and The Jel Sert Company called”Mascots Matter” examines how women and people of color are represented in the marketing mascots of top selling products, and the results are about what you might expect. The study surveyed the 500 best-selling consumer product categories, identifying 1,096 products with mascot character representations. Read More…

May 02, 2018

Representation in marketing: right, responsible and profitable

Anecdotes around better representation of women and more diverse audiences have traveled around entertainment and advertising for years. At the 3% Movement Minicon in Los Angeles, held at Deutch’s new Steelhead space, the stories have turned to real research and insight that shows that more representation on screen, whether in entertainment, advertising or business, can have a significant and positive impact. The Geena Davis Institute on Gender in Media conducted a study with 21st Century Fox around what is called the “Scully Effect,” referring to Gillian Anderson’s science-led character on The X-Files. Read More…

May 01, 2018

Bentonville Film Festival Opening Red Carpet

Geena Davis, Founder, and Madeline DiNonno, CEO of the Geena Davis Institute on Gender in Media are on the red carpet at the opening of the Bentonville Film Festival. Watch Video…

May 01, 2018

Women on Top Series:

Women on Top, an original Whistler Film Festival (WFF) event, returns on June 15 in Vancouver with Academy-Award winning actor and activist, Geena Davis. Guest of Honor Geena Davis will give keynote at June 15, 2018 keynote luncheon at Sutton Place, Vancouver. Madeline DiNonno, CEO of Geena Davis Institute on Gender in Media, will give keynote on November 30, 2018 at Whistler Film Festival. Read More…

April 27, 2018

Bentonville Film Fest Co-Founder Geena Davis Touts Power of Emerging Female Filmmakers

The fourth annual Bentonville Film Festival, running May 1-6, will continue its overarching quest to increase gender equality and cultural diversity in the entertainment biz, both in front of and behind the camera. The Arkansas-based event, co-founded by Geena Davis and Inclusion Companies CEO Trevor Drinkwater and sponsored by such companies as Coca-Cola, Walmart and AMC, has been committed to the ideals of pluralism in Hollywood well before the #MeToo and Time’s Up movements emerged on the scene. Davis herself has been at the forefront of instituting positive systemic change in media content since 2004 when she founded the nonprofit Geena Davis Institute on Gender in Media, the first research-based organization of its kind to, per Davis, “engage, educate and influence content creators, marketers and audiences about the importance of eliminating unconscious bias, highlighting gender balance, challenging stereotypes and creating role models and scripting a wide variety of strong female characters in entertainment and media.” Read More…

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