News Archive
Kidscreen Summit 2018 To Kick Off Exploring a Seismic Shift in the Emotional Landscape Of GEN Z with Geena Davis and Marty Krofft
After delivering a knock-out keynote address at Kidscreen Summit 2016 that had audience members rethinking their approaches to gender and diversity in the development process, activist and Oscar-winner Geena Davis is returning to the event to unveil exclusive new research from the Geena Davis Institute on Gender and Media. Her latest study seeks to examine how products are being marketed to boys and girls through the use of brand mascots. It will analyze and identify current trends in the marketplace, and look at how the way brands portray different genders negatively or positively affects the way children perceive gender roles. Read More…
Hollywood’s dim view of banking and the real-world threat it poses
The film industry is painting an ugly picture of what life is like inside banks. And there are real-world dangers in that fiction. Top films about the industry from 2006 to 2016 showed bankers mostly as the bad guys — with an emphasis on the guys — an analysis conducted by the Geena Davis Institute on Gender in Media shows. Men make up 81% of the characters, and are three times more likely than women to be shown in senior executive roles. None of the films portray banking as an industry where promotion is driven solely by merit; and in three-quarters of the films, bank employees are seen rising through the ranks at least partly because of cronyism and a willingness to bend the rules. Read More…
On ‘A League of Their Own’s’ 25th anniversary, Geena Davis still isn’t afraid to say ‘feminist’
It’s been 25 years since Geena Davis starred in “A League of Their Own,” a film that broke ground not only for its strong, mostly female cast but because it was a major film directed by a woman, Penny Marshall. Released July 1, 1992, the film was based on the true story of an all-women baseball league started during World War II and went on to become a beloved, and still all too rare, female-centered sports film. Coming out just a year after she and Susan Sarandon made movie history by driving their 1966 Ford Thunderbird into the Grand Canyon, “League” helped seal Davis’ place in Hollywood as a feminist voice. Read More…
CharityBuzz: Lunch for 4 with Geena Davis in Los Angeles
Bid now for you and 3 friends to enjoy lunch in Los Angeles with Geena Davis. Geena Davis is an American actress, film producer, writer, activist, and former archer. She is known for her roles in The Fly (1986), Beetlejuice (1988), Thelma & Louise (1991), A League of Their Own (1992), The Long Kiss Goodnight (1996), Stuart Little (1999), and The Accidental Tourist, for which she won the 1988 Academy Award for Best Supporting Actress. In 2005, Davis won the Golden Globe Award for Best Actress – Television Series Drama for her role in Commander in Chief. Read More…
A New Study Shows Advertisements Are So Sexist, Men Get 7 Times as Many Speaking Roles as Women
It’s well known that women are underrepresented throughout society—hello, Hollywood’s lack of female-driven films and that persistent gender wage gap—and a new study courtesy of the Geena Davis Institute on Gender in Media shows just how marginalized women are in yet another arena: advertising. The nonprofit research organization, founded by the Oscar-winning actress in 2004, partnered with marketing firm J. Walter Thompson to examine how women are presented in advertisements for a report titled “Unpacking Gender Bias in Advertising.” They presented their findings on Wednesday at the Cannes Lions International Festival of Creativity—a global communications festival, not to be confused with the annual film fest—and what they revealed was discouraging. Men, on average, got four times as much screen time as women and seven times as many speaking roles. Read More…
Study: Men Appear In Ads Four Times More Than Women, As Gender Stereotypes Abound
A new study, just revealed at Cannes, has found that men appear in ads four times more than women and have seven times as many speaking parts. The study called Gender Bias In Advertising was undertaken by New York agency J. Walter Thompson and the Geena Davis Institute on Gender in Media and also found that there are twice as many male characters as female characters in advertising. Read More…
Why Women Remain Invisible In Most Ads – And What To Do About It
The advertising industry has certain “tent-pole moments” with amazing campaigns that rally around women, but when it comes to creating ‘regular’ ads for ‘regular’ clients, advertisers forget about them, said Brent Choi, chief creative officer, J. Walter Thompson New York at a Cannes Festival session on Wednesday. A JWT study last year found that “85% of women said that when it comes to representing them, the advertising world needs to catch up with the real world,” Choi added. The agency teamed up with The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and the University of Southern California’s Viterbi School of Engineering to analyze audio and video content from Cannes Lions’ film and film craft shortlists and winners from 2006 to 2016. Read More…
New Study Uncovers The Shocking Sexism Of TV And Film Adverts
TV, cinema and online adverts show a major bias against women, according to a new study from the Geena Davis Institute on Gender in Media and ad agency JWT New York.
Not only do women appear in adverts four times less than men, they’re also more likely to be spoken over by their male counterparts and to appear partially or completely naked: men speak seven times more than women, while women are twice as likely to be naked. Read More…
Men Appear in Ads 4 Times More Than Women, According to Research Revealed at Cannes
Advertising, just like television and film, doesn’t represent as many women as men on screen. Men appear in ads four times more than women and have seven times more speaking roles, according to new research from J. Walter Thompson and the Geena Davis Institute on Gender in Media that was revealed during a panel at Cannes. The agency and institute also found that there are twice as many male characters as female characters in advertising. To conduct the research they looked at 10 years (2006 to 2016) of audio and video content from Cannes’ film and film craft shortlists and winners, according to a rep for the agency. Read More…
Male Bias Unchanged in 10 Years
The Geena Davis Institute on Gender in Media and J. Walter Thompson yesterday presented landmark findings about the way women are represented in advertising. Analysing more than 2000 films from 10 years’ worth of Cannes Lions Film and Film Craft winners and shortlists, their research revealed that female presence and portrayal in ads has not changed over a decade. Despite intensive campaigning on the subject, men get about four times as much screen time as women and speak about seven times more than women. Read More…
