News Archive

May 03, 2022

Spellcheck for Bias receives Honorable Mention in Fast Company’s 2022 World Changing Ideas Awards

We’re excited to be recognized with our partners NBC Universal and USC Viterbi School of Engineering for Spellcheck for Bias. The media and entertainment category of Fast Company’s World Changing Ideas Awards honors movies, books, videos, and other projects that expose issues or create actionable change.

Spellcheck for Bias, a collaboration between the Geena Davis Institute and the University of Southern California’s Signal Analysis and Interpretation Laboratory (SAIL), analyzes film and television scripts, manuscripts, and advertising briefs to create a breakdown of characters and dialogue.

By using Spellcheck for Bias to flag stereotypes, tropes and casting opportunities pertaining to Latino characters, NBC Universal was able to make adjustments to 20 percent of the scripts it tested during the tool’s pilot phase over the past year.

Read the Full List of Honorees

March 25, 2022

Discovery+ Empowered Women, Empower Women Event

Registration is now open for “Unapologetically You”, part of the Empowered Women, Empower Women series. This special event takes place online March 31, 2022 at 8am PT / 11am ET. Come join our panel, Tia White, Lisa Garnett-Willis, and the Institute’s Madeline Di Nonno, trailblazing leaders in technology and media as they unpack the journey to showing up unapologetically as their whole selves.

“Unapologetically You” is such a liberating sentiment. Showing up as our whole, authentic self. Living this sentiment, however, is much harder to achieve. We are explicitly and implicitly given queues on what ‘fits’ and is celebrated, the result of which is often internalizing these messages and shrinking parts of us that don’t fit the archetype. So, how do we overcome this and recognize those differences as our superpowers? Those are the questions we’ll explore during “Unapologetically You”, a conversation about the journey and impact of bringing your authentic self to work.

Register to Watch the Event Online

March 09, 2022

EDI Insights With #RaiseTheGame: Gender & Inclusion In Video Games

EDI Insights with #RaiseTheGame – a new series facilitated by the pledge aims to spotlight some of the academic and research work being done around EDI (Equality, Diversity & Inclusion), speak to the people behind such projects and have open discussions with industry professionals not only about the applications of use around such research but all things EDI related as well. The Geena Davis Institute’s President & CEO, Madeline Di Nonno, joined the first session on February 9, 2022.


March 08, 2022

New Factsheets on the LGBTQIA+ Community from TTIE

Hey Hollywood: What we put on screen impacts the way people move through society. It’s time the stories we tell responsibly reflect the world we live in. Check out the new factsheets on the LGBTQIA+ community for tips on accurate representation from TTIE (Think Tank for Inclusion & Equity).

Visit for the LGBTQIA+ Community Factsheets, plus 15 others on African Americans, AAPI, Criminal Justice, Disabled People, Muslims, Veterans, Women & Girls, and more! Additional factsheets are underway and will be announced in the coming months.

Project partners include Storyline Partners, GLAAD, InterACT, Ace LA, HRC, Transgender Film Center, Kimberly Zieselman, Laura A. Jacobs, Kiki Rivera, Alex Love, SRC Partners, WIF, and Geena Davis Institute on Gender in Media.

March 04, 2022

Demographic Report: Hispanic Parents & Kids Media

The Geena Davis Institute’s President & CEO, Madeline Di Nonno, wrote this article for Kidscreen, shining a spotlight on new research from Edye and The Geena Davis Institute that reveals what the fastest-growing kids population in the US, and their parents, are looking for in content.

Read the Kidscreen Article

February 21, 2022

How to Advance DEI Work in Licensing, Marketing, and Packaging

Children need diverse role models who can positively impact their perceptions of themselves, their own empowerment, and the world around them. Engaging businesses to promote positive representation through the marketing, packaging, and advertising of products designed for children is a vital part of achieving equality and inclusion. It also inspires more diverse and equal worlds of play.

Members of the DE&I and global play communities are invited to watch this educational webinar on YouTube, originally scheduled to take place at Toy Fair New York 2022. Panelists include Madeline Di Nonno, President & CEO of the Geena Davis Institute on Gender in Media, and Shreyasi Jha, Senior Advisor of Gender Equality at UNICEF. Maura Regan, President of Licensing International, moderated this session, hosted by The Toy Association.

February 07, 2022

M&M’S® Brand Announces Global Commitment to Creating A World Where Everyone Feels They Belong

M&M’S®, part of the Mars, Incorporated portfolio of brands, has announced a global commitment to creating a world where everyone feels they belong, and society is inclusive. The iconic candy brand’s announcement is built on more than 80 years of bringing people together with its bite-sized colorful candies and flavors and is part of the evolved M&M’S brand’s strategy built on purpose, which promises to use the power of fun to include everyone, with a goal of increasing the sense of belonging for 10 million people around the world by 2025.

Read the Full Press Release

January 31, 2022

Geena Davis on the ALL INCLUSIVE Podcast

Hollywood Isn’t Just for the Boys

Listen to the latest episode of ALL INCLUSIVE with Jay Ruderman as Geena Davis, Founder & Chair of the Geena Davis Institute, discusses her groundbreaking career, fighting for gender equality in Hollywood, ageism, mental health, and more.

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ALL INCLUSIVE is a podcast focused on inclusion, innovation, and social justice. Join Jay Ruderman as he interviews leaders and experts on the latest news, technology and advocacy for social justice. In order to make progress that will lead to an innovative future, honest discussions must be held. That is what ALL INCLUSIVE is all about.

January 13, 2022

CreativeX and Geena Davis Institute on Gender in Media Empower Brands to Measure and Manage Their Commitment to Diversity Through Advertising

CreativeX, a software company that powers creative decision-making globally for top consumer brands, announced today it has partnered with the Geena Davis Institute on Gender in Media, the only research-based organization working collaboratively within the global entertainment and media industries to create gender balance, foster inclusion and reduce negative stereotyping in family entertainment and media. The partnership provides brands with a global view of how people are shown in different environments across all their advertising and consultancy from the leading experts in representation in media.

Read the Full Press Release

January 12, 2022

Geena Davis on the Allison Interviews Podcast

Geena Davis, Founder & Chair of the Geena Davis Institute, sat down with Allison Kugel for an episode of ALLISON INTERVIEWS to discuss Thelma & Louise, her Oscar win, gender equality, ageism, and more.

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Read & Listen on Allison Kugel’s Blog