News Archive

September 30, 2019

How the top grossing films are warping our views of women

Plan International released research today revealing what continues to bring in the big bucks when it comes to movies: Stereotypical tropes and sexist portrayals of female characters are still ubiquitous. The report titled “Rewrite her story: How film and media stereotypes affect the lives and leadership ambitions of girls and young women”


 looked at the top grossing films in 2018, including Black Panther, Avengers: Infinity, Jurassic World: Fallen Kingdom, Deadpool 2, and Mission Impossible-Fallout. Read More…

September 30, 2019

Gender parity on kids TV achieved

The annual report from Geena Davis Institute on Gender reveals that children’s television has achieved historic gender parity, but female and LGBTQ+ representation are still in need of improvement. The “See Jane 2019″ study analyzed representations of gender, race, LGBTQ+ and people with disabilities in popular entertainment media in 2018, and concluded that in children’s television, the number of female leads and co-leads rose to 52%, from 42%, over the past decade. The analysis also reveals that female characters had roughly half of the screen and speaking time. However, gender parity doesn’t extend to supporting characters and minor characters in the same shows. Read More…

September 23, 2019

Actress Geena Davis discusses her passion for gender equality at NCJW/Cleveland luncheon

Actress Geena Davis says the film “Thelma and Louise” changed the course of her life. At the 125th opening luncheon of the National Council of Jewish Women/Cleveland on Monday (Sept. 23) at Landerhaven, Davis told a sold-out crowd of about 650 that women’s reaction to the classic film made her realize just how few opportunities there were to see empowered female characters on screen. “When that movie came out, suddenly women wanted to share with me what they thought of the movie, how it impacted them, how many times they saw it,” Davis said. “If I ever needed a lesson in the power of media images, I certainly had it.” Read More…

September 22, 2019

Geena Davis Honoured At ‘Beetlejuice’ Musical

While attending the Broadway musical “Beetlejuice”, actress Geena Davis was presented with a gift onstage for her role in the Tim Burton’s original 1988 film. Watch Now…

September 19, 2019

Geena Davis just made children’s TV more feminist

A few years ago, Geena Davis helped invent a technological tool that had the potential, in her words, to “change everything.” Since launching the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University in 2004, the Academy Award–winning actor and advocate had been commissioning research on the representation of women and girls on screen — especially in children’s media — and sharing the results with decision-makers and content creators in the entertainment industry. Her assumption was that, once her colleagues saw the statistics, change would surely follow. But gathering the data was slow and cumbersome, and the results didn’t reflect such fine-grained subtleties as how much time women spent actually speaking and appearing on screen. Read More…

September 13, 2019

Academy award winner Geena Davis joins Inclusion summit

Academy Award® winner Geena Davis has joined the ground breaking The Power of Inclusion summit. Davis will speak alongside over 35 international and local history makers from the entertainment industry and beyond, at this pivotal event in Auckland, Aotearoa New Zealand on 3 and 4 October 2019. The summit will present a two-day programme on pertinent issues in the inclusion and representation space in entertainment. Known for her vast acting roles including the iconic Academy Award® winning film Thelma & Louise, Davis is a longstanding advocate for gender parity in the entertainment and media industry. Read More…

September 13, 2019

Geena Davis on her fight to redress Hollywood’s gender imbalance

She’s best known for her roles in films like “Thelma & Louise” and the recent Netflix series “Glow”. But today, some of her most interesting work is off-camera. For the past 15 years, Geena Davis has been focused on equality for women in cinema, through the Geena Davis Institute on Gender in Media. She tells Encore! about her new film, “This Changes Everything”. Presented at the Deauville American Film Festival, the documentary is about discrimination against women in Hollywood. Watch Now…

September 11, 2019

Mars Wrigley’s Berta De Pablos-Barbier: 4 life lessons we’re often taught too late

As a brand builder, I’ve read and validated hundreds of advertisement scripts and countless copy for our iconic brands including M&M’S, Skittles, Orbit gum and DOVE Chocolate. Each year, our company produces award-winning advertisements seen by billions of consumers around the world. When I joined our U.S. business in 2014, I had the opportunity to meet with Geena Davis at the Bentonville Film Festival. I was inspired by her efforts to change the way women are portrayed in film and advertising and wanted to better understand how gender was portrayed in our advertising. This was the start of a journey that was joined by other passionate women leaders at Mars. Read More…

September 10, 2019

DEAUVILLE 2019 – Hommage à Geena Davis

Retour en images sur l’hommage sur les Planches de Deauville à Geena Davis, Deauville Talent Award de cette 45e édition et productrice du documentaire “Tout peut changer, et si les femmes comptaient à Hollywood ?”, projeté le 10 septembre au C.I.D Deauville. Watch Now…

September 10, 2019

Lack of female directors in Hollywood an ’embarrassment’: Geena Davis

The #MeToo movement has not changed the fortunes of female directors in the United States, “Thelma and Louise” star Geena Davis told the Deauville American Film Festival on Tuesday, calling Hollywood an “embarrassment”. “Things have profoundly not gotten better for female directors. You just have to look at the figures, down every year,” said Davis, who was in the French seaside town to promote a documentary she produced on gender inequality in the film industry. Davis cited figures published by the Center for the Study of Women in Television and Film, which showed women making up only four percent of film-makers working on the top 250 films of 2018. Read More…

IF SHE CAN SEE IT, SHE CAN BE IT®