News Archive

Here's the latest on the Institute and Geena Davis.

August 05, 2019

Geena Davis Says There’s Been Zero Progress in Female Representation in Media

“When my daughter was a toddler, I sat her down to watch preschool shows and videos and things. And the very first thing I watched, I noticed there were far more male characters than female characters. I thought, you know, in the 21st century, surely by now we should be showing kids that boys and girls share the sandbox equally. It was in everything and then, just like I said, I did — in that clip, i didn’t intend to make it my life’s mission but since nobody was noticing it. I decided I’m going to get the data, and then I can go directly to the creators and share it with them in a private way, you know, in a friendly way, ‘You didn’t know this,’ but, and, but, wow. They were horrified.” Watch video…

August 02, 2019

Does It Change Everything? New Geena Davis Doc on Hollywood Tries To Change Inequities

In the opening moments of the documentary, “This Changes Everything,” actress and executive producer of the movie, Geena Davis cracks a joke that is the heart of the film. Referring to the children’s books of “See Dick, See Jane,” Davis says,” I felt like we see Dick all the time. I want to see more Jane.” As founder of the Geena Davis Institute on Gender and Media, Davis calls her company, See Jane. Org. Davis says she was approached by director Tom Donahue to get involved as a sponsor in the film he had already been working on for two years and wanted her to be interviewed in the film. And yes, the director of a documentary about the lack of female directors and overall sexism and under-representation of women in Hollywood, is a man. It’s the first question Donahue addresses in a brief video panel after the airing of the film, set to open in theaters is August across the country. Read More…

June 23, 2019

Screenwriters can play key role in gender parity, actors say

Academy Award-winning actor Geena Davis says achieving gender parity on screen is simple, and it could happen overnight. “Just go through (the script) and cross out a bunch of male first names and put female first names. That’s all you have to do,” Davis told the audience during a panel Saturday at AT&T’s SHAPE media conference in the Los Angeles suburb of Burbank. Davis joined fellow actor Mayim Bialik on stage at the conference to discuss how gender parity in media can create social change. The conversation revolved around the need for diversity on screen to break stereotypes and encourage young people to pursue careers they might otherwise have felt were off limits to them. Read More…

June 18, 2019

Mars Releases Geena Davis Institute on Gender in Media Findings on Gender Representation in Advertising at Cannes Lions Festival

Mars, Incorporated today announced initial findings from research commissioned with the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University (the Institute) at the 2019 Cannes Lions International Festival of Creativity. Speaking during the Institute’s Panel, Mars representative and Chief Category Officer for Mars Wrigley Berta De Pablos said: “As one of the world’s most awarded advertisers, Mars has a responsibility to shape the world we want tomorrow. We believe the best advertisements are about more than just great creative. The best ads take on the responsibility to accurately reflect society. We hope that by releasing some of our findings from the Institute we can encourage the larger industry to prioritize the equitable inclusion and representation of women.” The research leveraged the Institute’s proprietary GD-IQ (Geena Davis Inclusion Quotient) machine learning tool to analyze more than 200 Mars global television adverts across various Chocolate, Gum, Fruity Confections, Petcare and Food brands. Read More…

June 14, 2019

Gender Stereotypes Banned in British Advertising

Men unable to change diapers; women cleaning while men kick their feet up on the couch; women having trouble with parking: Scenes like these, which play on gender stereotypes, are now banned in British advertisements. Britain’s advertising regulator announced the changes in December, but companies were given a six-month adjustment period before they took effect. The Geena Davis Institute on Gender in Media worked with Google to analyze more than 2,000 English-language commercials: It found that between 2006 and 2016, the number of female characters in video advertisements remained essentially unchanged. The amount of screen time men had was fourfold that of women, and men spoke about seven times as often as women did. While ads featuring only men accounted for about a quarter of all ads, those that featured solely women made up 5 percent of the total. Read More…

June 07, 2019

Women at Work: Myth vs. Reality

Carolyn Tastad, Group President, North America P&G in conversation with Madeline Di Nonno, CEO, Geena Davis Institute on Gender in Media. Procter & Gamble and Seneca Women identifies the new myths that are holding women back at work and provides insights and solutions that company leaders can use to create a gender-equal workplace. Read More…

June 04, 2019

‘The Arc of History Is Bending Back.’ New Study Shows How Girls Around the World View Female Leaders

A new report reveals that 9 out of 10 girls around the world believe that female leaders suffer widespread discrimination and sexual harassment. Produced by child rights organization Plan International in partnership with the Geena Davis Institute on Gender in Media, the report found that while a majority of girls and women worldwide want to take leadership positions in the workplace, politics and wider society, an overwhelming majority of those surveyed believe that women leaders face unfair treatment. According to the research, 93% of respondents believe female leaders experience unwanted physical contact, and 94% believe women aren’t treated as well as men in leadership positions. Read More…

June 03, 2019

Patrick Bumbled! Actress Geena Davis Improves a Recent MUTTS Comic Strip

Early last month, cat-and-dog duo Mooch and Earl celebrated the arrival of spring while chatting with some of nature’s most skilled pollinators — bees! One of the strips within this week-long series caught the attention of actress Geena Davis, known for her roles in films such as Thelma & Louise and Beetlejuice, as well as for her advocacy for women in media. Ms. Davis, who in 2004 launched the Geena Davis Institute on Gender in Media, sent us a kind and insightful note to point out an error in the MUTTS strip that ran on Thursday, May 2. Read More…

May 02, 2019

Geena Davis on Bentonville Fest: ‘We’re About Gender and Diversity in Every Sense’

Bentonville Film Festival is marking its fifth anniversary as a space that highlights the work of filmmakers from underrepresented communities. Co-founded by Oscar-winner Geena Davis, the festival isn’t just interested in spotlighting these artists. It wants to get their films out into the wider world. To that end, it guarantees distribution for its top prize-winners courtesy of AMC Theatres, Lifetime TV and streamer Vudu. At a time when major studios are being faulted for failing to be more inclusive, this Arkansas-based festival is committed to boosting the number of women and people of color in film production. Last year, 87% of the films that screened at Bentonville received some form of release. To mark the fest’s half decade, Variety caught up with Davis. Read More…

May 01, 2019

Geena Davis’ Dream Is to Be in a Marvel Flick

Geena was interviewed by Busy Phillips and expressed her love of the Marvel franchise, saying, “I like being a badass, so I want to do it.” She also explained her Institute’s innovative software, “Google gave us this huge grant to develop software to do the research for us,” she said of gender representation on-screen. “It uses voice and face recognition to figure out stuff that you couldn’t do with the human eye. So we not only know how many female characters there are but how long they’re on-screen and what is their speaking time, which is also abysmal.” Watch Video…

IF SHE CAN SEE IT, SHE CAN BE IT