Members-Only Salon Events

Salon – Mascots Matter: Gender and Race Representation in Branding

Thursday, March 8, 2018
Hosted by J. Walter Thompson NYC

6 p.m. Reception
7 p.m. Program

Become See Jane Member to Attend

How are products being marketed to children through brand mascots? And what role does gender and race play? Are boys and girls being marketed to differently and if so how does that effect the way they perceive gender roles? Join us as we answer these questions and present the first findings from our Mascots Matter: Gender and Race in Branding Study.

Members-only Video

PANELISTS

Tiffanie Darke, Moderator

Editor in Chief, A+E channels History, Biography and A&E

Tiffanie is the Editor in Chief of the A+E channels History, Biography and A&E. Responsible for all content across digital and social channels, she builds stories and campaigns to support the brands and their key shows.

Previous to this, Tiffanie was the Founder and Director or Method, News UK’s Creative Content Agency, where she created campaigns for brands like Vodafone, Proctor & Gamble and Macmillan Cancer across News UK’s editorial platforms, (The Sunday Times, The Times, The Sun).

From 2002 to 2014 Tiffanie was Editor in Chief of The Sunday Times’s Style magazine. This followed a stint as editor of The Sunday Times News Review and senior editorial positions at The Daily Telegraph, The Observer and The Express.
Tiffanie has written three books, the most recent of which, Now We Are 40, Whatever Happened to Generation X? was published by Harper Collins earlier this year.

Tiffanie is a trustee of the UK charity Smart Works and is an active supporter of Women for Women.

Sarah Barclay

Global Executive Creative Director, J. Walter Thompson New York

Sarah is a Global Executive Creative Director, and has worked with a number of clients like Nestle, Edgewell, The United Nations, T. Rowe Price, Kimberley Clarke, Johnson & Johnson and more.

Prior to J Walter Thompson, she was a Global Creative Director at Saatchi & Saatchi NY, Creative Director at Clemenger BBDO Melbourne and Art Director at The Campaign Palace Melbourne.

Sarah has won awards in every major advertising show, including the best TV commercial in 25 years in Australia. She was ranked with her partner as the 10th most awarded creative team in the world before heading to NYC. She has had the honor of judging the industry’s top award shows, including Cannes Lions, D&AD and the One Show.

From early in her career Sarah has been a tutor in advertising schools, has spoken on many panels and was a contributor to a book about Advertising’s Top Women.

Madeline Di Nonno

CEO, Geena Davis Institute on Gender in Media

Madeline Di Nonno is the Chief Executive Officer of the Geena Davis Institute on Gender in Media. Di Nonno leads the Institute’s strategic direction, research, education, advocacy, financial and operational activities. Di Nonno brings thirty years of successful international executive and strategic advisor leadership experience in entertainment, non-profit, digital and consumer packaged goods industries.

Previously, Di Nonno served as President and CEO of On The Scene Productions, a leader in digital content creation and distribution. Di Nonno lead the company’s new business development and digital content platforms for the entertainment, healthcare, and consumer products clients such as Nike, Gatorade, Iconix, and PepsiCo.

Prior to On The Scene, Di Nonno served in executive marketing positions for Anchor Bay Entertainment/Starz Media and Echo Bridge Home Entertainment where she led global brand marketing, branded franchise development, acquisitions, digital media initiatives for home entertainment and limited theatrical releases in North America, United Kingdom and Australia. 

As Executive Vice President and GM for Nielsen EDI, a leading research provider of Theatrical distribution measurement and information, Di Nonno drove innovations in digitizing product offering, new business and product development and studio theatrical distribution and exhibition client management.
Previously, Di Nonno served as Senior Vice President, Marketing Alliances and Digital media at the Hallmark Channel, and launched the cable channel and established marketing, digital media, e-commerce, and corporate alliance functions.  Di Nonno developed revenue-generating, integrated marketing programs with companies such as Johnson & Johnson, Fuji, Mail Boxes Etc., Universal Pictures, Target, Sony Pictures, Chrysler, and Baskin Robbins.  Di Nonno pioneered the Channel’s digital media initiatives.

Di Nonno served eight years at Universal Studios Home Video as Vice President, Strategic Marketing where she established the company’s first Digital Platforms and marketing campaigns. Di Nonno supervised marketing campaigns for all theatrical, direct-to-video and library releases and spearheaded Universal’s launch into DVD and interactive.

Di Nonno began her career at ABC Television Network in corporate publicity working on the marketing communications campaigns for mini-series, sports and daytime, including “The Winds of War,” “The Thorn Birds” and the 1984 Olympics.

Di Nonno is a requested keynote speaker at global industry conferences, corporations, academic institutions, film festivals and organizations such as AdWeek, Cannes Lion, CinemaCon, CTAM, Digital Hollywood, CES, The White House, The Department of State, UNESCO, the United Nations. Di Nonno has been featured in media outlets such as The New York Times, Variety, The Hollywood Reporter, Forbes, Huffington Post, Kidscreen, Fast Company, and Wired Magazine.

Education
Di Nonno holds a bachelor’s degree from Boston University.

Board Affiliations
Di Nonno serves as the Chair of the Board of Directors for the Television Academy Foundation; Board of Directors: Population Media Center, and Promundo U.S.; Advisory Board for PBS Kid’s Ready Jet Go, GameChanger Films; Strategic Advisor, YouTube Red. Di Nonno served as President of the Glass Lions Jury for the Cannes Lions 2016.

Torsten Gross

Executive Planning Director, J. Walter Thompson New York

Torsten Gross is the Executive Planning Director at J Walter Thompson, responsible for the Johnson & Johnson Global Strategy. From traditional and digital to media and innovation, spanning start-up to monolith agencies, Torsten has run the full strategic marketing gamut. His last position was a Chief Marketing Officer of McIntosh Labs, where he transitioned the high-end luxury audio holding company once targeted at an audiophile market into a sought-after luxury brand.

Prior to McIntosh, Torsten founded and exited from Partners & Partners, a NY based marketing strategy and creative consultancy. Leading up to P&P, Torsten has been the SVP, Group Planning Director at Deutsch overseeing Microsoft’s global marketing strategy and was at R/GA as Group Planning Director where he led the strategy for a portfolio of clients including Verizon, AARP and PwC. Other agencies include FatBaby, PhD, BBDO & Fahrenheit 212.

Torsten is active in the start-up community, a Techstars Mentor, on the board of Proximity Insight, Sail to Prevail and Sacred People Foundation and the only person in a wheelchair to become a Rescue Scuba Diver.

Courtney Parker

Writer

Courtney Parker is a television and publishing veteran, who wrote and worked for seven years with TV’s #1 franchise, Law & Order. While at Wolf Films, Parker also wrote the novella series for Wolf Film’s newest Chicago based franchise, Chicago Fire. For the last fifteen years, Parker has printed over a dozen plus titles in the self-help, inspirational, children’s and quality fiction categories. As a celebrity ghostwriter, novelist, and children’s book author, she has collaborated with Grammy Award-winning producer Teddy Riley, Basketball Wives reality star Evelyn Lozada, Track and Field Olympic gold medalist Maurice Greene, as well as Essence and New York Times bestselling authors Victoria Christopher Murray, E. Lynn Harris and Nancey Flowers. In addition to successfully working with writers, Parker has worked in partnership with a number of athletes, including NFL stars Geoff and Mitch Schwartz (Eat My Schwartz), Terrell Owens and Ray Lewis, among many others. Parker’s most recent work includes Executive/Co-Executive producing for Oxygen’s True Crime series, Three Days To Live, TV One’s hit show, Hollywood Divas in conjunction with Carlos King of Kingdom Reign Entertainment, VH1’s top-rated franchise Love & Hip Hop, with Mona Scott-Young and OWN’s new show, It’s Not You, It’s Men, with Rev Run & Tyrese. Parker is an active member of the Writer’s Guild of America West and formerly served under the direction of Carl Gilliard, as the Director of the Writer’s Collective Group, for the esteemed Repertory Ministry at Faithful Central Bible Church, in Inglewood, CA. Courtney Parker also serves as, Chief Executive Editor and Co-Founder of newly launched publishing imprint Monami Books, a division of the Atria/Simon and Schuster Publishing Company.

Laura Treviño

Vice President, Marketing, The Jel Sert Company

Laura Treviño is Vice President of Marketing for The Jel Sert Company. Treviño is responsible for the strategic development of The Jel Sert Company’s premier licensed brands and proprietary brands such as Otter Pops, Fla.Vor.Ice, Wyler’s Light, Wyler’s Italian Ice, Royal and Mondo. Treviῆo oversees brand positioning as well as leading overall marketing initiatives to drive revenue, improve market share, create consumer awareness and advocacy, and support category growth.

In addition to directing marketing for The Jel Sert Company’s brand portfolio, Treviño also leads the management of the corporate brand, consumer insights, digital marketing, creative development and agency management.

Treviño joined The Jel Sert Company in 2015 as Senior Director of Marketing. Prior to that, Treviño spent 10 years at McCain Foods USA overseeing the branded and private label business and creating a new strategic business unit that exceeded the company’s revenue plan by 250% and 13 margin points in year one. Under Treviño’s guidance, the McCain brand expanded into new geographies and doubled in sales, as well as launched category-leading new products. Treviño was also responsible for helping launch multiple new private label SKU’s which exceed the company’s year two sales plan by 42%, earning Treviño the first Corporate VIP Award for Exemplary Management of Private Label Business.

Treviῆo has held positions at PromoWorks and Procter and Gamble working on Cover Girl’s first two fragrance brands. In addition, Treviño has consulted for iconic consumer brands including Kellogg’s, Juicy Juice, Snapple, Jergen’s, Motorola, Kotex and Kohler.

Treviño earned a Bachelor of Arts degree in Economics and Spanish from Valparaiso University and currently resides in Chicago, IL with her husband and two children.

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