Salon – Keeping Up with Generation Z
Attended by Leading Entertainment Industry and Corporate Influencers
All Salon Calendars: 2022 • 2021 • 2020 • 2019 • 2018 • 2017 • 2016 • 2015 • 2014
Monday, June 6, 2016
Hosted by Creative Arts Agency (CAA)
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PANELIST BIOS
Maggie Chieffo, Moderator
General Manager and Editor in Chief, Amy Poehler’s Smart Girls
Maggie Chieffo currently serves as the General Manager and Editor in Chief of Amy Poehler’s Smart Girls. Co-founded by Amy Poehler and Meredith Walker, Smart Girls is an organization dedicated to providing a healthy alternative to so much that is being marketed to young people on the internet. Prior to Smart Girls, Chieffo co-produced the documentary Be Prepared to Stop and worked as an associate producer on Michael Mann’s feature film Blackhat released January 2015. Additionally, she has held various positions in casting, production, and post production on the television series Luck and Witness, as well as feature films The Texas Killing Fields and Public Enemies. Chieffo graduated Magna Cum Laude from Barnard College.
Susan Cartsonis
Producer
The Hollywood Reporter named film producer Susan Cartsonis one of the top five grossing producers of the year for What Women Want and Where the Heart IsS. Her 2015 hit, The Duff, was named “an instant teen classic” by Variety and tripled it’s negative cost in the first few weeks of release. Invisible Sister, starring Rowan Blanchard and Karan Brar for The Disney Channel garnered a DGA nomination this year in family programming. Upcoming are Middle School for CBS Films, fall of 2016 and indie Carrie Pilby starring Bel Powley, Nathan Lane, and Vanessa Baer. She is in pre-production on the dark teen comedy Deidra and Laney Rob a Train, which will shoot this summer for Netflix. Cartsonis has grossed over 1B in box office by creating movies that “women want to see, and men like too”, including Buffy the Vampire Slayer, Nell, French Kiss, No Reservations and Beastly, Rookie of the Year and Aquamarine. Cartsonis is a member of the Academy and the Producer’s Guild, She graduated from UCLA and got her MFA from NYU
Jodi Goldberg
Director of Content, American Girl
Jodi Goldberg is the Director of Content for American Girl, a brand devoted to encouraging girls to reach for their full potential—and become the women who make a difference tomorrow. Over the past 25 years Jodi has developed and produced content that sparks girls’ curiosity about the past and present, inspires them to find their own voice today, and excites them about their future. Jodi leads a team of talented editors, producers, art directors, and researchers in the creative development of historical and contemporary content for girls of all ages across a wide array of formats: books, magazines, digital media, movies and series, theater productions, games, events, and experiences. Jodi’s work centers around Gen Z girls and their moms, and she listens closely to all they have to say through American Girl’s YouTube channel, through social media, and in the thousands of letters they write each year to American Girl Magazine. Jodi recently attended a White House Summit on the topic of “Breaking Down Gender Stereotypes in Media and Toys,” which, along with consumer insights from American Girl’s focus groups and research panels, is shaping the way content is being developed at American Girl for the future.
Annie Leal
Social Media Manager, mitú
As the Social Media Manager, Annie Leal grew mitú’s Facebook page from 6k followers to 2 million in under one year. Before working at mitú, Leal worked at PETA where she helped cultivate the PETA Latino social channels to over a million followers in a few months. During her tenure there, Leal also launched the texting program for the youth division, getting PETA’s reach to over 200K teens in the US and Canada. Leal graduated from La Universidad Autonoma de Nuevo León in 2013. She lives in LA with her dog Tater Tot.
Shauna Phelan
Head of Development and Production at AwesomenessTV
Shauna Phelan is Head of Development and Production at AwesomenessTV, a leading multi-platform media company serving the global Gen Z audience. Phelan oversees scripted and non-scripted series for AwesomenessTV. Phelan’s credits include SMOSH: The Movie, which debuted summer 2015 as the #1 comedy movie on iTunes; Expelled, the #1 Social Movie of 2014 that debuted at the top of the iTunescharts; Richie Rich and Project Mc2 on Netflix; as well as The Royals on E!; Blue Mountain State on Spike; and Supah Ninjas, Terry the Tomboy: The Movie, and AwesomenessTV sketch comedy series on Nickelodeon. Phelan has launched and produced dozens of series and sketch comedy videos for AwesomenessTV’s YouTube channel, which include the long-form series Side Effects and Runaways. She also recently produced the hit digital series Guidance and Betch Sketch Show for Verizon’s go90. Phelan began her career working for Furst Films, moving up the ranks from assistant to associate producer on films such as The Cooler, The Matador and Girl in the Park.
Yara Shahidi
Actor
Sixteen year old scholar, philanthropist and actress Yara Shahidi stars as popular teen Zoey Johnson, an ambitious, technologically infatuated high school junior in the multi award winning ABC comedy series Black-ish. Since the series debuted in September 2014, Yara has been awarded an NAACP Image Award for “Outstanding Supporting Actress” in a comedy series, nominated for a Teen Choice Award, and is the recipient of a 2016 Gracie Award for Female in a Breakthrough Role. Shahidi is definitely one of Hollywood’s most heralded young talents as she continues to use her platform to empower and inspire others.
