Experts make the case for greater diversity and inclusion in marketing

To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they think prioritising diversity and inclusion in the marketing industry is so important. Madeline Di Nonno is CEO of the Geena Davis Institute on Gender in Media, a non-profit that advocates for the equal representation for women in media. In 2017, the Institute released the results of a seminal piece of research on more than 2,000 ads from the Cannes Lions archive, shining a light on how even some of the industry’s most celebrated work can perpetuate bias. Read More…

IF SHE CAN SEE IT, SHE CAN BE IT