New Institute Study Shows Top-Rated TV Content Reinforces Male Stereotypes: Aggressive, Uncaring, Hands-Off Parenting

A groundbreaking research study, “If He Can See It, Will He Be It? Representations of Masculinity in Boys’ Television,” finds that male characters on the most popular TV shows for boys (7-13 years old) are portrayed as aggressive, uncaring, and as hands-off parents. The report launched today by the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, in collaboration with Promundo and the Kering Foundation, is part of a series of new research and resources from the Global Boyhood Initiative. See Executive Summary. Read Full Study. Download Toolkit for parents and content creators.

IF SHE CAN SEE IT, SHE CAN BE IT