#WhenWeValueWomen Virtual Launch Event: Exclusive LFG Screening and Panel

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Monday, December 13, 2021
3:00 pm PT | 6:00 pm ET

Join us for a special campaign launch panel discussion featuring the latest research from the Geena Davis Institute on equal pay, plus exclusive early access to a limited-release screening of the film, LFG. Reserve your spot today!

Download the Geena Davis Institute’s new report, Fair Play? The Triumphs and Challenges of Female Athletes in the U.S. — Now available online!

Together, let’s make inequality visible.

Everywoman Studios and Change Content, award-winning producers of LFG — the feature documentary that chronicles the US Women’s Soccer Team’s battle for pay equity — are proud to partner with Procter & Gamble, and its brands Secret and Always, to launch a campaign inspired by the film. Together, we imagine a world #WhenWeValueWomen — one in which inequality is no longer invisible, where equal pay and equal play are a cultural responsibility, and where we commit to making real progress toward gender equality on and off the field. 



The Women’s Sports Foundation has signed on as a nonprofit partner for the initiative, and the Geena Davis Institute is releasing an extensive research report on systemic inequities that create barriers to girls in sports to help kick off the campaign’s launch.

Powered by Picture Motion, this event aims to increase awareness, understanding and collective action among women of all ages and their allies in the fight for equality. By shining light on what happens #WhenWeValueWomen, we encourage institutions, teams, corporations and the government to influence societal change for future generations of women in the world of sports and beyond. LFG. Let’s. F*cking. Go.

Watch the LFG Trailer at: https://lfgthemovie.com/