Institute Speaker Calendar

Google & GDI: Using Ai To Achieve Greater Gender Equality In Creative

Elizabeth Kilpatrick, Vice President, Development & Operations, Geena Davis Institute on Gender in Media

The 3% Movement: Diversity = Creativity = Profitability

Everyday people see thousands and thousands of ads, but most people feel that those same ads don’t actually represent them. Just how often are women represented? How often are they speaking? Join Mackenzie Thomas from Google and Elizabeth Kilpatrick from the Geena Davis Institute as they dig into a recent collaborative study on gender representation in nearly 3 million ads on YouTube. Then get a look at how Google’s been developing and implementing an inclusive marketing strategy from brief stage to final execution, which sometimes means doing the unthinkable and cutting a campaign just days before launch! Read More…

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IF SHE CAN SEE IT, SHE CAN BE IT