Virtual See Jane Salon: Representation of Masculinity in Boys’ Television

June 23, 2020
9 a.m. PT • 12 noon ET • 6 p.m. CEST

First Look: “If He Can See It, Will He Be It? Representations of Masculinity in Boys’ Television”

Join the Institute in partnership with Promundo and the Kering Foundation for the launch of new research on how masculinity is portrayed in the most popular television shows among boys age 7-13, and how media-makers can have a positive impact by creating diverse and healthy representations of boys and men onscreen.

Since 2004, the Institute has been raising industry awareness on the imbalance of onscreen gender representation in children’s entertainment media – to get to the finish line, we must broaden and improve the representation of all characters.

This event is the first in a series of new research and resources from the Global Boyhood Initiative, a project of Promundo and the Kering Foundation. This event is by invitation-only.


Geena Davis

Founder & Chair
Geena Davis Institute on Gender in Media

Salma Hayek

Actor and Kering Foundation Board Director

Madeline Di Nonno

Chief Executive Officer
Geena Davis Institute on Gender in Media

Caroline Heldman, PhD

Vice President, Research & Insights
Geena Davis Institute on Gender in Media

Justin Baldoni

Actor, Director, Producer, Entrepreneur, and Changemaker

Gary Barker

President & CEO

Celine Bonnaire

Executive Director, Kering Foundation

Wade Davis

Vice President of Inclusion Strategy, Product for Netflix

Joshua Rush

Actor/Political Activist

The Kering Foundation

Worldwide, 1 in 3 women is or will be a victim of violence during her lifetime. Since 2008, the Kering Foundation combats this violence that affects all cultures and all social classes. To maximize its impact, the Foundation works hand in hand with a limited number of local partners in the three main regions where the Group operates: the American continent, Western Europe and Asia.

The Foundation supports local survivor-centered organizations that provide comprehensive services to women, and, since 2018, has begun working with younger generations, particularly young men and boys, to combat violence against women through prevention programs.

The Foundation also seeks to change behaviors within Kering and in society in general. It offers training sessions on domestic violence for Kering employees and created, in 2018, alongside the FACE Foundation, “One in Three Women”, the first European network of companies engaged against gender-based violence. The Foundation also organizes international awareness campaigns, all the while involving Kering’s 35,000 employees worldwide.


Founded in Brazil in 1997, Promundo works to promote gender equality and create a world free from violence by engaging men and boys in partnership with women, girls, and individuals of all gender identities. Promundo is a global consortium with members in the United States, Brazil, Portugal, Democratic Republic of the Congo, and Chile that collaborate to achieve this mission by conducting cutting-edge research that builds the knowledge base on masculinities and gender equality; developing, evaluating, and scaling up high-impact interventions and programs; and carrying out national and international campaigns and advocacy initiatives to prevent violence and promote gender equality. For more information: