Stacie de Armas

Senior Vice President, Diverse Intelligence & Initiatives, Nielsen

Meet Stacie de Armas, a leading-edge media and entertainment data measurement executive who brings a unique and powerful perspective to diversity, equity, and inclusion (DEI) in the industry. As Senior Vice President of Diverse Intelligence & Initiatives at Nielsen, Stacie is transforming how media, advertising, and entertainment companies think about DEI, shifting the focus from corporate culture and HR to driving inclusive values in product development, insights, and innovation.

With a proven track record in diverse marketing and audience engagement, Stacie leads the charge at Nielsen in developing insightful thought leadership and inclusive business initiatives that support diverse suppliers, content creators, agencies, and brands. Recognized as a subject matter expert on diverse audiences and content, she specializes in unearthing data at the intersection of community, advocacy, and entertainment.

Stacie’s professional accomplishments are highlighted by her involvement on several boards, including the Hispanic Marketing Council and RespectAbility. She has been honored as one of Imagen Foundation’s Most Powerful Latinos in Hollywood annually since 2018 for her work in Latino representation in content.

A passionate educator, Stacie shares her expertise as an adjunct professor of qualitative research at California State University Northridge and previously at California State University Los Angeles. As a first-generation Cubana, she advocates for human rights for the people of Cuba and is deeply committed to creating a more inclusive and equitable world.

Stacie has twice been a featured speaker at SXSW and the World Economic Forum Events at Davos, Switzerland. She has been invited to speak at numerous media, advertising, and entertainment events, the United Nations, many public and private universities, and many of America’s most respected Fortune 500 companies. She has published numerous articles, white papers, and presentations on the value of inclusive content, creative advertising and marketing. Stacie has also been interviewed by WSJ, LA Times, NPR, and many more.