Stacie de Armas

Senior Vice President, Inclusive Insights and Initiatives, Nielsen

Stacie M. de Armas is SVP, Inclusive Insights & Initiatives and a leader within Nielsen’s DE&I practice. She is an inclusion & identity researcher, consumer behaviorist, and subject matter expert on diverse communities specializing in data at the intersection of community, advocacy & entertainment. At Nielsen, she leads the development of inclusive thought leadership and new research initiatives on diverse consumers and audiences.

She joined Nielsen in 1998 and has served in many roles related to multicultural marketing. She sits on the Boards of the Hispanic Marketing Council Board, RespectAbility, and Google’s 21st Century Multicultural Marketing Council. She has received industry honors for her work in diversity marketing.

Stacie is an adjunct professor of qualitative research at CSU Los Angeles and CSU Northridge. She received her MBA with a focus on marketing from Texas A & M. Stacie is a first-generation Cubana and an advocate for human rights for the people of Cuba.

IF SHE CAN SEE IT, SHE CAN BE IT®