Institute Speaker/Panelist Bio

Sharon Liggins

A seasoned PR strategist, Sharon Liggins designs and manages impactful and targeted PR/marketing campaigns that amplify and elevate content, brands, individuals and organizations.

Her career has ranged from executive PR positions at global media companies The Walt Disney Company/ABC Entertainment and NBCUniversal Cable Entertainment, and earlier roles at Hallmark Channel, Creative Artists Agency and PBS.

Sharon was previously head of PR for NBC Universal’s Universal Cable Productions TV studio, overseeing all series publicity, corporate communications, marketing initiatives, awards strategy, talent relations and event activities for the studio and its critically acclaimed content, including hit series Suits, Covert Affairs, Psych, Royal Pains, Warehouse 13.

She is currently an independent consultant for a variety of projects and clients: the Aretha Franklin performance documentary Amazing Grace, art exhibit Soul of a Nation: Art in the Age of Black Power, 1963 – 1983 at The Broad Museum; New York Times best-selling author, culture critic and digital strategist Luvvie Ajayi (I’m Judging You), critically acclaimed documentary film, Tell Them We Are Rising: The Story of Black Colleges and Universities from director Stanley Nelson; millennial-focused streaming network ZEUS; the Central Intercollegiate Athletic Association (CIAA), the first African American athletic conference in the country; award-winning filmmaker Ava DuVernay (13th and Queen Sugar season 1) and producer Tracey Bing (Nappily Ever After on Netflix).

Besides her executive roles, Liggins was elected to two terms on the Board of Governors of The Television Academy, co-chaired the Diversity Committee and created the Academy’s annual “Dynamic & Diverse” Emmy nominee reception with SAG-AFTRA.

IF SHE CAN SEE IT, SHE CAN BE IT