Sara Denby

Head of the Unstereotype Alliance Secretariat, UN Women

Sara spent 18 years working around the world for leading advertising agencies including BBDO and Saatchi & Saatchi, with clients such as Visa, Emirates, Danone, Lexus and P&G. Her passion for gender equality and a determination to change the narrative around women led to post-graduate study in human rights, and a role as Campaigns Officer on CARE International’s gender-based violence projects in Cambodia. Then, as Head of Campaigns and Communications at CARE Australia, Sara designed advocacy campaigns that changed the Australian Government’s position on global policy issues.

Since January 2020, Sara has led the Unstereotype Alliance Secretariat at UN Women in New York.

The Unstereotype Alliance seeks to eradicate harmful stereotypes from advertising and media content to help create a more equal world. Convened by UN Women, the Alliance is comprised of global members and 12 national chapters across five continents that collectively act to empower people in all their diversity (including gender, race, class, age, ability, ethnicity, religion, and sexuality), using advertising as a force for good to drive positive norms and equality for all.