The Institute has commissioned more than 12 groundbreaking research studies, and has amassed the largest body of research on gender prevalence in family entertainment, spanning more than 20 years. Our research findings are in high demand by companies and organizations interested in the empowerment of women and girls, and the creation of leadership and entrepreneurship roles. These studies, conducted by Dr. Stacy Smith, Ph.D. and her team at the USC Annenberg School for Communication & Journalism, reveal decisive and startling evidence of gender inequality and rampant stereotyping in film and television.
The Institute’s research serves as the basis for education and outreach programs that help families, studios, educators and content creators become critical consumers and producers.
In a survey following the 2012 Third Symposium on Gender in Media, more than 90% of attendees stated that the information they learned would influence how they perceive gender balance and stereotypes in their work, and 98% would share and utilize our research findings with their peers and in their companies.
All facts are supported by research conducted by Stacy Smith, Ph.D. at the USC Annenberg School for Communication & Journalism
With your help, if she can see it, she can be it.
Your donation will further our research efforts and
fund continuing curriculum development for young children.
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