Boys Won’t Watch Girls?
For quite some time, women and girls in entertainment have been limited by the myth that boys will not watch female-driven films. With the box-office domination of films like The Hunger Games and Bridesmaids, we know this to be false, and our panelists will gather to bust other myths surrounding women in entertainment.
Bringing Gender Equality
to Media Messaging
Why do women identify with certain ideas but not others? In this salon, panelists will discuss why gender balance in media messaging and imagery is important, why some subtle cues can make women feel excluded from media messaging, and what companies can do to make their messaging more gender balanced.
Gender Lens Investing:
Why Women are Great Business
Women make up a huge percentage of often-untapped audience potential in film and television markets, but not enough energy is currently invested in bringing them to the big and small screens. Focusing on business with an eye on gender, this salon will feature panelists discussing the importance of gender lens investing in entertainment.
The 17% Effect –
Life Imitating Art?
Crowd and group scenes in these films – live-action and animated – contain only 17% female characters. We are in effect enculturating kids from the very beginning to see women and girls as not taking up half of the space. Couldn’t it be that the percentage of women in leadership positions in many areas of society – Congress, law partners, Fortune 500 board members, military officers, tenured professors and many more – stall out at around 17% because that’s the ratio we’ve come to see as the norm?
With your help, if she can see it, she can be it.
Your donation will further our research efforts and
fund continuing curriculum development for young children.
Do you have questions about the institute? Please contact us.